RxLightning Inc. Marketing Manager New Albany, IN · Remote · Full time

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Job description

ABOUT RxLightning:

Founded in 2020, RxLightning is a venture capital backed health technology company creating the next generation solution that streamlines and digitizes the patient enrollment and intake process. As the market innovator in specialty enrollment, we help connect physician offices, specialty pharmacies, drug manufacturers, hubs, and patients together, to reduce administrative burden, drive operational efficiencies and streamlined communication, resulting in patients starting their medications much quicker than previously possible.

WHO WE ARE

Our mission is to create a world where every patient gets accelerated access to the therapies they need, through the creation of a single destination for specialty prescriptions that makes the enrollment process easy, automated, and as seamless as possible. That’s not just what we put on our website, it truly is our M.O. – we’re focused on the patient and helping them get access to their life-changing drugs faster than ever before. We’re a scrappy, woman-led startup who invests in our people. We are a Series A funded company with strong financial discipline and a robust client pipeline. Given the traction we are gaining in the marketplace, we are seeking to expand our team to position RxLightning as a leading platform to improve access and affordability of Specialty Medications

WHAT YOU’LL DO:

We are looking for a Marketing Manager that will take our brand to the next level – we want a visionary leader who will drive our brand forward, grow with us, integrate into our team and enjoy the journey, steering the ship confidently and successfully. In this position, we’d look to you to:

• Manage RxLightning’s B2B marketing strategy to Providers, Pharma, and Specialty Pharmacies to position RxLightning as an industry leader and expert, generate demand, influence adoption of our platform, upsell expanded product offerings, and drove effective communications internally and externally.
• Plan and execute multi-channel growth marketing campaigns via email, social media, webinars, thought leadership, sponsorships, referral marketing, and more. Support commercial needs as necessary via RFP responses, content creation, messaging/scripting, and lead management.
• Create compelling content that drives brand awareness, generates leads, and supports commercial opportunities through the pipeline.
• Develop an annual calendar for conferences and events that drives commercial conversations and revenue.
• Use data to define customer personas, develop messaging, and create go-to-market strategies.
• Drive digital presence and awareness via social media, website content, SEO/search results, and advertising.
• Draft and launch press releases and various other media campaigns, some of which will be collaborative with external partners.
• Ensure we are ahead of the market. Regularly reviewing the market, trends, competitor activity and positioning to keep and grow our position as a category leader and innovator.
• Measure effectiveness of marketing activity. Establish, communicate, and monitor KPIs. Review metrics with the internal team, Board and agency team, communicating a clear progression from where we were, where we are, and where we will be.

WHAT YOU NEED:

• 5+ years of diverse marketing experience in a healthcare environment, including understanding of various industry players including pharmacy, pharma, payer, provider and health systems.
• Experience in a fast-growing organization; start-up and/or agency experience a plus.
• A proven track record of success in achieving results, building relationships, customer focus, and utilizing market resources in new product launch or early-stage marketing growth environments.
• A creative, no-limits approach – an out-of-the-box “do-er” with solid strategic and creative vision.
• Experience leading and executing fully integrated marketing strategies to increase brand reach, user acquisition, engagement and retention.
• Ability to understand and focus on both the ‘big picture’ and the ‘details’.
• Ability to use data and metrics to develop business cases and define success.
• Exceptional communication skills, both written and verbal, and presentation skills that get people excited!
• A positive attitude and a willingness to roll up your sleeves and get things done in a fast-paced environment
• Shared vision to transform the specialty prescription enrollment process so that it's never a barrier to life-altering therapies.

THE DETAILS:

Position Type/Expected Hours of Work:

This is a full-time position.

Travel:

Travel as needed for this position.

Physical Demands:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform these Essential Functions.

While performing the duties of this job, the employee is regularly required to talk or hear. The employee frequently is required to stand, walk, and use arms and hands in a variety of ways.

EEO:

RxLightning is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, creed, sex, sexual orientation, gender identity, national origin, disability, or protected Veteran status.

Security requirements:

Must be able to pass a background check and drug screening and work in a HIPAA compliant environment.

Must be able to work in the United States without sponsorship.