Roller Rabbit Live Commerce Manager and Host New York, NY · Full time Company website

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We are a feel-good company! We strive to feel good by finding the joy in life. To us, it's the journey not the destination. We believe feeling good is something to strive for in every area and season of life. It's our mission to find the magic in every moment. While we resonate with many things, to us, fun, vibrancy and togetherness are the pillars of a feel-good life that represent how we see the world, and how our community sees itself. Today’s Roller Rabbit is a full lifestyle brand featuring home goods, loungewear, ready to wear, accessories, and of course, the softest pajamas around!

About the role

Roller Rabbit is launching live shopping, starting with TikTok Shop. We're looking for our first Live Commerce Manager & Host to build the channel from scratch. You'll be the face of our lives and the person who runs the program behind them. On camera, you'll bring our prints, pajamas, resort wear and home collections to life: how they feel, how they fit, how to style them and why customers love them. Off camera, you'll plan the live calendar, run TikTok Shop and report on what's working.

The role sits between brand marketing, e-commerce and social, so it reports to the CMO and works daily with the E-commerce and Social, Events & VIP teams.

What you'll do

Host live shopping

• Host 3–5 TikTok Lives a week, growing to a consistent schedule as the channel scales.

• Sell with energy and authenticity: demo fabrics and fit, style looks, answer viewer questions in real time and create urgency around drops and promotions.

• Learn the product deeply, including prints, fabrics, sizing, care and what's new each season.

• Represent the Roller Rabbit voice: joyful, colorful, warm and a little playful.

Build and run the channel

• Own the TikTok Shop storefront with E-commerce: product listings, pricing, live-only offers and inventory planning.

• Build the live calendar around launches, seasonal moments, VIP events and sales.

• Plan each show: run-of-show, product lineup, offers, talking points and on-set styling.

• Set up and manage the live setup (lighting, camera, audio, set) at HQ or in a store.

• Manage comments, pin products and track stock during shows.

Grow the audience

• Work with the Social team to promote lives and turn live moments into short-form clips.

• Create live and VIP shopping moments with the Events & VIP team, such as exclusive previews and VIP-only shows.

Measure and improve

• Track and report weekly on sales per live, GMV, viewers, average watch time, conversion rate and follower growth.

• Test formats, times, offers and product mixes, then share what you learn with the CMO and partner teams.

• Feed customer questions and feedback from lives back to Merchandising and E-commerce.

Must-haves

• Experience selling on camera or in person, such as hosting live shopping, creating social video content, or working as a retail stylist or sales associate.

• A natural on camera: quick on your feet, comfortable going unscripted for long stretches, and able to make viewers feel like friends.

• A strong seller with a love of fashion, prints and home, and a knack for styling.

• Organized enough to run a program as well as host it: calendars, product lineups and weekly reporting.

• Comfortable with numbers and data, and curious about why a show did or didn't sell.

• Fluent in TikTok trends, culture and how the platform works.

Nice-to-haves

• Hands-on experience running a TikTok Shop seller account.

• Retail selling or styling experience.

• Basic video production and editing skills (CapCut or similar).

• An existing social following.

What success looks like

TIMEFRAME GOALS

First 30 days: Learn the product and brand voice. Set up TikTok Shop and the live setup. Run the first test lives.

First 90 days: Go live on a regular weekly schedule. Set baseline KPIs and start weekly reporting.

First 6 months: Grow live sales and audience month over month. Settle on the formats that sell best. Present a plan for scaling the channel.

Why Roller Rabbit

You'll build a new channel from day one with a brand customers already love. You'll have real ownership, a direct line to the CMO and room to grow the role into a team