Republic Drill Co.
Sales Representative — Water Well & Geothermal
Remote
·
Full time
Company website
We're hiring a Sales Representative to own and grow the water well and geothermal market in a defined territory.
About Republic Drill Co.
Description
Join the Republic.
Our markets are growing and they're going to keep growing. Population and the infrastructure to carry it. Decarbonization and the shift to ground-source energy. Aging equipment and a gap in product manufacturing that has to be replaced. The demand is real. What's scarce is people who can go get it.
We're hiring a Sales Representative to own and grow the water well and geothermal market in a defined territory. This is a standing seat, not a stopgap.
The job
You are the primary interface to the Republic in your territory. To the customer, you are the brand. What you promise is what we've promised, and how you carry yourself is how we're seen.
Your charge is to cultivate the market and the opportunities inside it: find demand, create demand, and put our equipment and consumables in the hands of drillers who will run it hard. You'll build and hold relationships with drilling companies, operators, and the corporate organizations adopting our products, and you'll do it against a number you helped set.
This role sells equipment and consumables — not service, and not parts. Every territory has a Service Manager who owns building and maintaining the service and parts business.
What you do is work hand in hand with that Service Manager to grow service sales in your region. Every rig you sell is service revenue waiting to happen. You know which fleets are aging, which crews are running hard, and who's overdue, and you're expected to open those doors, make the introduction, and back your Service Manager in front of the customer. Their number and yours come from the same relationship.
What you'll own
The market
Map and work the territory: water well contractors, geothermal loop installers, municipalities, and dealers. Know who's drilling, what they're drilling with, and when their equipment is due for replacement.
Perform customer need evaluations on a regular cadence.
Run a bi-annual regional market analysis: where demand is moving, what customers want that we don't offer yet, and where the gap is worth closing.
Open doors that aren't open yet. Cold calls, yard visits, job-site drop-ins, association meetings. Half this job happens in the field, not behind a laptop.
The sell
Equipment. Rigs, mud pumps, and support equipment like the Republic Loop Loader. The rig sale is the front door and the anchor of the relationship.
Consumables. Bits, hammers, rods, and drilling fluids. Every rig you place should generate a consumable stream you actively grow. That's where the account compounds between equipment purchases.
Spec the right configuration for the formation, the depth, the crew, and the balance sheet. We don't sell customers what we have. We sell them what they need.
Carry the deal end to end: quote, financing conversation, credit app, order, delivery, commissioning, follow-up. Then the next one.
Grow service alongside your Service Manager. Field service, warranty work, rebuilds, replacement parts, and driller training are theirs to quote and run. Your job is to see the opening and hand it over warm. From the aging fleet, the crew that keeps breaking the same thing, the customer who's never been shown what a service agreement does for uptime. Make the introduction, then back the recommendation.
The numbers
Build the territory sales forecast and craft the strategy to hit it. Manage against a budget and adjust as the year moves.
Define and run your KPIs for the health of the relationship and the health of the business. Report on them honestly and on time, including when they're ugly.
Own collections risk in your territory. Get invoices paid, flag exposure early, and don't sell a customer into trouble.
Keep the CRM clean: account data, contacts, and every interaction logged. Your pipeline should be legible to someone who's never met your customers.
The brand
Be visible. Be proactive. Communicate before the customer has to ask.
Run a customer satisfaction strategy with teeth: an annual survey and gap analysis and a quarterly "how could we serve you better" check-in. Bring what you learn back to the team fast.
Manage event participation for return, not for attendance. Groundwater Week, IGSHPA, state well drillers associations, and regional shows. Show up with a purpose and people to meet.
Develop a regional marketing strategy based on what this market actually needs, and advocate for the Republic on the problems this region is facing — with customers, with associations, and with regional media.
Our core values
These are not semantics. They are the foundation of our health and our success, and we hire and hold people to them.
- Give Back — Steward what you have well and use it to create good for others
- Be Strategic — Think beyond busyness, prepare well, and direct your effort toward meaningful results.
- Take Risks — Face challenges with courage and wisdom, knowing failure can still move you forward.
- Invest in People — Know that you are more than the work you perform, and help others grow as well.
- Lead with Principle — Do the right thing, even when it costs something.
- Work with Purpose — Regularly consider why your work matters and what you are working toward.
Beyond these values, this trade asks for a few things we can't train:
Grit over glory. This industry is marred with scars and built on the sacrifices of drilling families. If you need a comfortable chair and a warm office, this isn't it.
You're a student of the trade. You want to know how the hole gets made, not just how the PO gets signed.
You run in your lane and make the crew in theirs look good. Service and parts belong to your Service Manager. Your job is the market, the iron, and the consumables — and feeding them every service opening you find. Ego about turf doesn't survive here.
What you bring
Required
- Bachelor's degree, and/or at least 5 years as a revenue driver in the drilling industry or an adjacent capital equipment trade.
- A demonstrated history of building territory, not inheriting it. Show us a market you grew and tell us what it looked like before you got there.
- Real experience across revenue channels, distribution, and fulfillment models.
- Enough mechanical fluency to hold your own: hydraulics, rotary and air rotary, mud systems, pumps, bits and hammers, DTH. You don't have to have run a rig — but you have to be able to talk to the man who does, and mean it.
- Strong analytical skills. You can read a forecast, defend a budget variance, and make a recommendation you'll stand behind.
- Confident presence with strong verbal and written communication. You'll present to a two-truck family shop and to a municipal board in the same week.
- Willingness to travel [50–70%] for customers, events, and equipment commissioning. Valid driver's license and clean record.
Preferred
- Time in the hole, in a shop, or behind a parts counter. Field credibility is the shortest path to trust in this trade.
- Existing relationships in the water well or ground-source geothermal contractor base.
- Experience with equipment financing, trade-ins, and used equipment valuations.
- The self-discipline to run a territory with no one looking over your shoulder.
What we offer
- Competitive base salary plus uncapped commission
- Vehicle allowance and fuel card
- Health, dental, and vision; retirement plan with match; PTO
- Laptop, phone, and the tools to run your territory
- Equipment training
- Ownership of a segment we intend to lead