Regex SEO PPC Specialist Remote · Full time

The PPC Specialist is responsible for implementing paid acquisition strategies for clients across search engine marketing and social media advertising platforms. The PPC Specialist can quickly understand, manage, and support initiatives that will contribute to the goals and success of client campaigns.

Description

Role & Responsibilities 


  • Manage and perform daily account responsibilities associated with Google Ads, Bing, Facebook, and LinkedIn for various clients.
  • Maintain and monitor keyword bids, daily and monthly budget caps, impression share, quality score, and other important account metrics.
  • Develop and maintain client interest groups, targeted lists, and other applicable social media platform data in accordance with account daily and monthly budget caps, impression share, engagement rates, and other important account metrics.
  • Manage large keyword lists.
  • Provide creative copy suggestions and graphical ad templates.
  • Manage Display network placement lists on Google Ads remarketing and other contextual advertising platforms.
  • Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search in accordance with client goals.
  • Generate new paid search / social campaigns, ad groups, and accounts and aid in the creation of new paid search and social media marketing initiatives.
  • Generate weekly and monthly client reporting for all major metrics, goals tracking, revenue tracking, and other paid search / social initiatives.
  • Keep pace with search engine and social media industry trends and developments.
  • Monitor and administer web analytics dashboards, reports, and essential reporting tools, and point out key areas of importance in accordance with client goals.
  • Communicate with the team and management on project development, timelines, and results.
  • Work closely with the other team members to meet client goals.



Skills


The qualified candidate MUST be proficient in the following:


  • Experience and/or passion in paid search (PPC), search engine marketing, or are interested in paid digital advertising.
  • Excellent communication skills, whether it's in an email or giving a presentation.
  • Excellent with Excel and other Microsoft Office programs.
  • Experience and confidence operating within a client-facing role.
  • Highly data-driven and analytical, with attention to detail and the ability to turn data into meaningful insights.
  • Approach your work in an organized manner and with a sense of urgency to get things done.
  • Able to multitask and prioritize in a fast-paced environment.
  • Able to complete projects by assigned due date.



Why Work with Us?


Equality Inside and Out

Diversity—it's part of our DNA, guiding our thinking and reflecting in our actions. Diversity enhances creativity and innovation. 


Recognizing success

Hard work doesn't go unnoticed. Weekly appreciation shout-outs and company recognition events. 



Competitive Pay

We are a young company, but we want our team to be well paid. We also offer a profit-sharing bonus structure to reward team members for their contribution. 


Open Door Policy

Feedback is essential to our growth. We have weekly 1-on-1s to make sure everyone is heard. 


Company Updates

We are transparent about what's happening in our company, from new projects to company goals and financials. 


We're 100% Remote

Although we have hubs in Houston, Boston, and Queretaro, our company operates remotely. We'll support and sponsor in-person meetings with others but won't require it to allow you to live your best life.


Flexible Hours

Why put parameters around when we think you would work best? We have core hours somewhere between 8AM-6PM, but we believe that if your work gets done and your team is supported, you can create your own start and end time for a better work/life balance. 


Support to Upskill

Sponsorship opportunities cover courses and professional accreditations, development, and conferences.


Tools to Perform Better

We offer reimbursement for tools and technology to help improve your work performance. We got you if you need another screen, software subscription, or just better headphones. 


Who We Are 

REGEX SEO is a young, fast-growing marketing agency based in the US. We specialize in digital marketing solutions for home service businesses. In our short lifespan, our team of designers, developers, analysts, and marketers has catapulted many clients to the top of the SERP. Our interests are variable. We love challenges and working with clients who inspire us and expand our limits.


Our Vision

Imagine a world where every business has the time to do what is most important to them.


Our Mission

At REGEX SEO, we are on a mission to help businesses do what they do best through efficient business growth solutions.


Brand Essence


Our brand essence can be expressed in one single word, care.    


When you care about what you do and who you do it for:

  • You will seek truth in data and avoid assumptions. 
  • You will seek to find solutions, not dwell on problems.
  • You will not lie to your team or clients.
  • You will be enthusiastic about what you do and improve the experience and the environment around you.