Rasgo Digital Marketing Manager Remote · Full time

We’re looking for a highly motivated individual with experience across all digital avenues that can help us accelerate demand and streamline the buying experience.


[{"insert":"\n"},{"attributes":{"color":"#222222","bold":true},"insert":"WHAT WE'RE LOOKING FOR"},{"insert":"\n"},{"attributes":{"color":"#222222"},"insert":"Rasgo is looking for a Digital Marketing Manager to join our team. We’re looking for a highly motivated individual with experience across all digital avenues that can help us accelerate demand and streamline the buying experience. The ideal candidate will be able to manage multiple programs at one time with a proven track record executing integrated lead generation and service adoption campaigns that drive demand, acquire new leads, increase product adoption, and expand awareness. They will be both creative and analytical and can conceptualize and execute digital acquisition and retention strategies from start to finish. They are a curious self-starter with interest and experience in web design, CMS management, SEO, paid media and digital marketing analytics would thrive in this new role. "},{"insert":"\n\n"},{"attributes":{"color":"#222222","bold":true},"insert":"JOB DESCRIPTION "},{"insert":"\nDevelop cross-channel media recommendations for priority marketing campaigns that meet target outcomes"},{"attributes":{"list":"bullet"},"insert":"\n"},{"insert":"Conduct digital audience research to inform which media channels and tactics to lean into, to reach target personas in a meaningful way"},{"attributes":{"list":"bullet"},"insert":"\n"},{"insert":"Partner with Integrated Campaigns and Brand Creative teams to develop creative, content, and web experiences that follow media best practices and will engage customers throughout their journey"},{"attributes":{"list":"bullet"},"insert":"\n"},{"insert":"Partner with region team members to determine the level of campaign support in each market for both global and local run programs"},{"attributes":{"list":"bullet"},"insert":"\n"},{"insert":"Improve the digital experience and maximize campaign outcomes by analyzing data and establish test plans to improve performance"},{"attributes":{"list":"bullet"},"insert":"\n"},{"insert":"Partner with Analytics team to establish measurement framework for digital media campaigns that map to the program goals"},{"attributes":{"list":"bullet"},"insert":"\n"},{"insert":"\n"},{"attributes":{"color":"#222222","bold":true},"insert":"MUST HAVES"},{"insert":"\n5+ years experience in marketing, 3+ years of relevant work experience in demand generation for technology products or services"},{"attributes":{"list":"bullet"},"insert":"\n"},{"insert":"B2B marketing experience"},{"attributes":{"list":"bullet"},"insert":"\n"},{"insert":"Experience utilizing systems and tools involving email, web, analytics, and CRM (Marketo, Tableau, Salesforce, etc.) for targeting, segmentation, reporting for demand generation and adoption campaigns"},{"attributes":{"list":"bullet"},"insert":"\n"},{"insert":"Experience building, launching and reporting on campaigns"},{"attributes":{"list":"bullet"},"insert":"\n"},{"insert":"Basic knowledge of SEO, email marketing, inbound/content marketing, website management, and digital advertising principles."},{"attributes":{"list":"bullet"},"insert":"\n"},{"insert":"Experienced in developing project plans to ensure campaign launch dates are met"},{"attributes":{"list":"bullet"},"insert":"\n"},{"insert":"Experience applying research to reach audiences: understanding their pain points and media habits - to inform media placements, ad formats, creative, offers, messaging, and web experiences"},{"attributes":{"list":"bullet"},"insert":"\n"},{"insert":"\n"},{"attributes":{"color":"#222222","bold":true},"insert":"NICE TO HAVES"},{"insert":"\nExperience at a high-growth startup, preferably a tech-enabled consumer brand"},{"attributes":{"list":"bullet"},"insert":"\n"},{"attributes":{"color":"#222222"},"insert":"Bachelor’s degree in business, marketing, technology, or relevant field of study"},{"attributes":{"list":"bullet"},"insert":"\n"},{"insert":"Understanding of the technology cycle and how to implement strategies to generate and nurture leads, drive interest, and accelerate the purchase process"},{"attributes":{"list":"bullet"},"insert":"\n"}]



Series A Equity, Full Health and Dental Benefits, Unlimited PTO, 401K Contributions, Cell Phone and Internet Reimbursement, Latest Hardware, Competitive Salary, Remote Environment

We are an Equal Opportunity Employer with a commitment to diversity. All individuals, regardless of personal characteristics, are encouraged to apply. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation, gender identity, disability, or veteran status.