Public Rec Email Marketing Manager Chicago, IL · Full time

Public Rec is building an athleisure apparel brand with products people love. We’re a small, rapidly growing team, and we’re always on the lookout for good people who want to do great things.

Description

We’re seeking an experienced Email Marketing Manager to join the marketing team.  Reporting to our Head of Marketing, this person will own the entire email/SMS strategy, from list building to campaign structure to flow optimization.


This is a full-time role based in Chicago, but remote will be considered for the right candidate.  Our team utilizes a hybrid model with flexibility for in-office and remote work.


We are committed to building a diverse and inclusive environment at Public Rec.


Responsibilities

  • Work collaboratively within the marketing team, as well as cross-functionally with teams like Creative and Product to ensure brand and business alignment.
  • Drive email and SMS list growth
  • Project manage the end-to-end delivery of each scheduled email, from content strategy, to build, test, approvals, and deployment
  • Optimize the conversion path for new email list subscribers and develop strategies to nurture existing customers
  • Develop segmentation strategies to create a better customer experience
  • Test new segments to identify new areas of growth
  • Optimize existing behavioral flows and test new pathways to increase conversion
  • Develop a testing strategy to improve core email KPIs
  • Manage campaign setup, QA, tracking, execution, testing, delivery, and analysis of all SMS programming
  • Manage email program performance reporting on a monthly basis as well as a quarterly analysis for future email program deployments

Requirements

  • 4-6 years of experience managing email marketing
  • 2+ years of experience managing SMS campaigns
  • Experience building audience segments to drive incremental revenue
  • Experience analyzing email and SMS data to identify areas of opportunity & strategically solve for them
  • Highly curious and comfortable adapting in an ever-changing environment
  • Experience working with Klaviyo, required
  • Experience working with Wunderkind, preferred