PsychArmor Marketing Coordinator Carlsbad, CA · Full time Company website

Apply for Marketing Coordinator

PsychArmor is a nonprofit organization dedicated to closing the military-civilian divide through education, training, and connection. We equip civilians, employers, and communities with the tools and understanding needed to effectively engage with and support military-connected individuals and families. Our work spans free online courses, in-person training, and community programs delivered in partnership with organizations and industry across the country.

Key Responsibilities

Content Creation

• Produce and format newsletters, social media content, blog and podcast promotions, and other marketing materials.
• Create graphics and marketing materials using Canva, Adobe, or similar tools.
• Develop partner and co-branded materials and support PR/media content as assigned.
• Write and edit clear, engaging content that reflects PsychArmor’s brand and audience.
• Turn Growth team direction into ready-to-publish content and marketing materials.

Marketing Execution

• Follow Growth team priorities and execute assigned marketing initiatives from start to finish.
• Schedule and publish social media and email marketing content.
• Make routine website content updates, including event pages, blogs, and other marketing content.
• Support digital campaigns, email campaigns, and other promotional activities.
• Maintain assigned CRM updates, lists, tags, and basic audience information.
• Track basic campaign, email, social, and content performance and report results back to the team.

AI-Enabled Marketing

• Build and maintain reusable AI workflows, prompt libraries, and brand voice guides for consistent content.
• Repurpose one core asset (course, podcast, webinar) into clips, captions, social posts, email copy, and blog summaries.
• Set up and monitor AI-assisted automations for scheduling, CRM updates, and reporting, flagging errors for human review, and document AI-enabled processes as simple SOPs the team can repeat.
• Follow PsychArmor's AI use guidelines, never entering personal, partner, or learner data into unapproved tools, and fact-check AI content for accuracy, tone, copyright, stereotypes, accessibility, and cultural competence with military and Veteran audiences, sending clinical or sensitive mental health content to subject matter experts.
• Update web content (FAQs, structured content, consistent course descriptions) for AI search visibility, and periodically check how AI tools describe PsychArmor.

Qualifications & Skills

• Strong Communication and Customer Service skills to engage diverse audiences, respond to inquiries, and represent PsychArmor’s mission effectively.
• Experience with Market Research to analyze audience segments, measure campaign performance, and inform data-driven marketing decisions.
• Knowledge of Marketing Strategy and Sales to plan campaigns, support partner outreach, and contribute to program enrollment and engagement goals.
• Demonstrated hands-on use of generative AI tools (such as ChatGPT, Claude, Canva AI, or Adobe Firefly), with a portfolio or examples of AI-assisted work preferred.
• Background in Marketing or related fields, with familiarity in digital marketing tools (e.g., email platforms, social media, analytics).
• Ability to work collaboratively in a hybrid environment, manage multiple projects, and meet deadlines with attention to detail.
• Bachelor’s degree in Marketing, Communications, Business, or a related discipline, or equivalent relevant experience.
• Military spouses, Veterans, military children, and members of military-connected families are especially encouraged to apply.