ProVal Technologies Chief Revenue Officer (CRO) - Managed Technology Services / MSP Altamonte Springs, FL · Remote · Full time Company website

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ProVal is a leading technology consulting firm that empowers Managed Service Providers (MSPs) through smart strategies, operational support, and execution. With teams in the U.S. and India, we deliver high-impact solutions across technical and business functions. Our culture values initiative, ownership, and collaboration. At ProVal, we pride ourselves on having one of the most unique teams around! Our team brings experience and expertise across a wide MSP toolstack including RMM, PSA, RPA, Backup & DR, and a fully Managed NOC offering. As a new team member, you’ll collaborate with innovative thinkers and have plenty of opportunities for professional growth. We offer a comprehensive benefits package that includes flexible PTO, medical, vision, dental, and more. We believe in work-life balance, with no on-call expectations, and hours limited to Monday through Friday, 8 to 5. At ProVal, we foster a positive and fun company culture where we support each other’s growth and success. Our Core Values: Passion, Innovation, Growth, Execution, and Integrity.

Position Title: Chief Revenue Officer (CRO)

Role Type: Remote; Hybrid if local to Altamonte Springs, FL

Employment Type: Full-time

Compensation: 225-300k (On-Track Earnings or OTE) Annual

About ProVal

ProVal is a consulting firm focused on helping Managed Service Providers (MSPs) optimize their operations and technology systems. Our clients rely on us to improve their business processes, integrate key tools, and support them through complex transitions like mergers and acquisitions.

We specialize in helping MSPs standardize and scale through tool optimization (RMM, PSA, RPA) and our Managed NOC offering. Our clients range from ambitious independent MSPs to rapidly scaling, private equity-backed platforms.

Headquartered in Orlando, FL, with a delivery team in Noida, India, ProVal combines deep operational expertise with a global delivery model to drive efficiency and growth for our clients.

Current State of the Business

• Mix of recurring and project-based services
• Established client base with strong expansion opportunities
• Growing demand from both independent MSPs and PE-backed platforms
• Founder-led go-to-market motion with increasing need for structure and scale
• HubSpot CRM in place with opportunity to improve rigor and forecasting

Growth Opportunity

ProVal is entering its next phase of growth: scaling by building a repeatable, predictable go-to-market engine.

This will require stronger pipeline generation, clearer segmentation, and a more structured approach to both new business and account expansion-with an increasing focus on recurring revenue and forecast predictability.

This role will be central to defining and executing that journey.

The Role

We are looking for a builder-oriented Chief Revenue Officer to own and scale ProVal’s entire revenue engine - from net new logo acquisition to expansion within existing accounts.

This is not a “manage the machine” role. This is a hands-on leadership position for someone who wants to build the machine.

You will work directly with the CEO to define and execute ProVal’s go-to-market strategy, establish process and accountability, and build a high-performing revenue organization.

What You’ll Own

Revenue Strategy & Growth

• Own and achieve quarterly and annual revenue targets across new and existing business
• Build and execute a global go-to-market strategy focused on MSPs
• Define ICP, segmentation, and targeted sales motions (independent MSPs vs PE-backed platforms)
• Develop pipeline through outbound, inbound, and partner-driven channels
• Drive revenue mix across project-based and recurring services

Sales Leadership & Execution

• Lead, coach, and scale the sales team over time
• Personally engage in key deals and carry a quota in early stages
• Define and enforce sales process, pipeline hygiene, and forecast accuracy
• Own CRM (HubSpot) as the system of record for revenue operations

Account Growth & Retention

• Build a structured account management motion to drive retention and expansion
• Partner with delivery teams to identify upsell and cross-sell opportunities
• Establish executive-level relationships within client organizations
• Implement QBRs, renewal processes, and expansion playbooks

Marketing & Demand Generation Alignment

• Partner closely with marketing to create a predictable pipeline engine
• Align messaging, positioning, and content with revenue goals
• Support thought leadership strategy across webinars, events, and industry engagement

Partnerships & Ecosystem Development

• Build and scale a partner ecosystem across MSP tool vendors and channel partners
• Establish co-selling, referral, and strategic partnership motions
• Leverage ecosystems such as ConnectWise, Kaseya, NinjeOne, Rewst and others to drive pipeline

Market Intelligence & Strategy

• Provide insights on market trends, competition, and customer needs
• Influence pricing, packaging, and service offerings
• Represent ProVal at industry events and within the MSP community

What Success Looks Like (12–24 Months)

• A predictable and repeatable pipeline generation engine
• Clearly defined ICP and segmented go-to-market strategy
• Scaled and high-performing revenue team
• Strong alignment between sales, marketing, and delivery
• Meaningful contribution from partner-driven revenue
• Consistent revenue growth with improved visibility and forecasting accuracy

What We’re Looking For

Required

• Proven track record of building and scaling revenue in a B2B services or consulting environment
• Experience operating in ambiguous, early-stage or founder-led environments
• Strong background in consultative or solution selling
• Ability to both carry a bag and lead a team
• Executive presence with the ability to build trust with MSP owners and PE stakeholders
• Data-driven mindset with strong command of pipeline and forecasting metrics
• Willingness to travel 25–35%

Preferred

• Experience in the MSP ecosystem or adjacent technology services markets
• Familiarity with tools such as ConnectWise, Kaseya, NinjaRMM, HaloPSA, or similar
• Experience working with or selling into private equity-backed companies
• Existing relationships within the MSP or vendor ecosystem

Compensation

• Base Salary: Competitive and commensurate with experience
• Variable Compensation: Performance-based, tied to new and expansion revenue
• Equity: Meaningful participation with milestone-based vesting
• Benefits: Health, dental, vision, and life insurance

Why ProVal

• Opportunity to define and build the go-to-market engine in a high-growth niche
• Direct impact on company trajectory as part of the executive leadership team
• Exposure to a rapidly consolidating MSP market driven by private equity
• Established delivery capability with real clients and proven results
• Global delivery model providing a competitive advantage in scalability and cost structure

This role is best suited for someone who wants to build something meaningful, not just manage what already exists.