PreciseTarget Marketing Leader Bethesda, MD · Full time Company website

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The company develops AI-based solutions for retailers which are used by the retailers for customer acquisition, repeat purchases, and customer analysis. The company’s data products are often used as targeting audiences in Meta advertising campaigns.

We are searching for a unique person to lead a B-to-B marketing department. This isn’t a traditional marketing role, rather it leans-in to using AI to create outstanding marketing deliverables. We’re not believers in the AI-will-replace-us dogma, rather we see AI has a huge productivity booster. We’re looking for a leader who can drive AI to create higher quality marketing deliverables.

 

The Right Candidate Will Combine Two Strengths

1.     Solid B-to-B Marketing DNA: You’re above average in creativity, you understand the fundamentals of digital marketing, you have strong writing skills, and you have relentless work ethic. Extra credit given to candidates who have launched new products.

2.     You Have a Blackbelt in the Usage of AI Platforms: You know how to wring the highest quality results out of an LLM. This means your prompts are iterative, and you know an AI hallucination when you see one.  If your favorite AI platform graded your prompts, it would rank you as an expert user. You’re the opposite of the slacker who wants AI to make things easier; instead, it has doubled your output.

Attributes of a Strong Candidate:

§ You have proven B-to-B marketing chops focused on new products launches

§ You’re the creative genius in the neighborhood. Your thoughts and ideas make people wonder ‘where did that come from?’

§ You were an early adopter of the AI platforms. Agentic, Open Claw, and AGI are familiar terms to you.

§ You subscribe to Hard Fork and Decoder

Position Musts:

§ You’ve Worked in High-Tech

§ Strong Communication Skills (Written and Verbal)

§ Solid References