PreciseTarget Editor in Chief, Digital Content Bethesda, MD · Full time Company website

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The company develops AI-based solutions for retailers which are used by the retailers for customer acquisition, repeat purchases, and customer analysis. The company’s data products are often used as targeting audiences in Meta advertising campaigns.

About the Company

PreciseTarget is an AI company based in Bethesda, Maryland. The company is led by Rob McGovern, prior founder of Careerbuilder.com, which had a successful IPO and was acquired for $440 Million. We have strong data science competencies, and we service customers in retail and publishing. We’re finalizing two strategic partnership agreements which create the need for operational expertise and content leadership. 

Position Description

We’re looking for someone to build and lead a new organization to create digital content that will be distributed to our blue-chip publisher partners. The content will be consumed by consumers, creating an absolute need for prior experience producing content for consumers. The position requires the creation of an editorial calendar, hiring a team of writers, driving production, and optimizing our content deliver pipeline.

 

The right candidate will be a proven leader who has managed a large team of writers. The candidate must have depth in delivering content for consumer audiences. Our publisher customers live and die on the premise of delivering high-quality content to their readers and so must we. Our mission is to be their source of high-quality consumer content that engages their readers, while also driving new revenues. Our customers are always ‘on deadline’ and so are we. You must be great at hiring and team building, and you’re the natural leader everyone wants to follow.

 

Core Requirements of Candidates

• You have led a team of 8+ writers and editors
• Owned and operated a large-scale editorial calendar for textual content
• You can share a portfolio of content you’ve delivered for consumer subscribers or audiences
• Experience delivering written content on tight publisher deadlines
• Built and managed a repeatable article production pipeline
• Maintained rigorous standards for quality, voice, and factual accuracy
• Position will be in-person 3-4 days a week, at the Bethesda HQ office

What You’ll Do

• You will build 8+ person writing team
• Create, own and manage a consumer editorial calendar
• Design and optimize a scalable written content production pipeline
• Integrate AI tools into the editorial workflow to increase efficiency without sacrificing quality
• Establish editorial standards for voice, sourcing, fact-checking, and compliance
• Ensure consistent, on-time delivery to major publisher partners
• Hire, mentor, and develop editorial talent
• Partner with data and product teams to optimize content performance

 

Required Skills

• 10+ years in textual consumer content
• Recent experience managing a team of 8+ writers/editors
• Direct ownership of an editorial calendar for a consumer-facing publication
• Experience delivering high-volume written articles (not video or broadcast)
• Demonstrated ability to hit aggressive publishing deadlines
• Strong operational mindset — you know how to build and run a content machine
• Proven leadership experience; hiring, coaching, and performance management

 

Nice to Have Skills

• Experience at a major consumer publisher or digital media company
• Experience scaling content operations
• Familiarity with performance-driven or revenue-supported publishing models
• Experience collaborating with data science or product teams
• Experience with apparel, footwear and beauty sectors