Postal
Brand Marketing Marketer
San Luis Obispo, CA
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Remote
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Full time
Company website
As a member of Postal’s marketing team, the Brand & Marketing Generalist will partner with the Demand Gen & Sales leadership to grow Postal’s awareness across net new accounts, driving engagement via brand voice, content and experiences. This role will be responsible for 3 key areas of Postal’s marketing: 1) external brand voice and tone, 2) content development and SEO management, and 3) field and experience management.
Description
- Grow and manage Postal’s social audience through organic posting, social campaigns, and cross promoting with Postal employees and partners.
- Build content that resonates with Postal’s ICP and is actually interesting/helpful to consume. We want content (ex: include ebooks, case studies, infographics, webinars, videos, or any other types of media) that makes an impact - not content for content sake.
- Hold Postal’s agency accountable for achieving SEO targets.
- Partner with Postal leadership to build individual audience reach through post promotion, 3rd party webinars & podcasts, and self sourced content.
- Use engagement data to determine & execute impactful (& creative) brand plays.
- Partner with Sales to build reusable revenue content.
- Use historical revenue data to execute a field event strategy that includes Postal flagship events, large conference attendance, and micro events (dinners, small gatherings, sports events, etc).
Qualifications
- 2+ years of B2B SaaS brand / social media management experience.
- Experience planning and executing corporate events in collaboration with sales teams.
- A basic understanding of SEO, and ideally experience working with external agencies.
- Strong copyediting, communication & project management skills
- Self-starter and able to work independently and create a plan for achieving business objectives
- Organized and able to manage projects efficiently and effectively
- Comfortable designing images in Canva
- Experience editing and creating short form video content for social promo purposes.
- 2+ years of B2B SaaS brand / social media management experience.
- Experience planning and executing corporate events in collaboration with sales teams.
- A basic understanding of SEO, and ideally experience working with external agencies.
- Strong copyediting, communication & project management skills
- Self-starter and able to work independently and create a plan for achieving business objectives
- Organized and able to manage projects efficiently and effectively
- Comfortable designing images in Canva
- Experience editing and creating short form video content for social promo purposes.