Polaris Strategies Media Buyer (TV or Digital) Remote · Full time

The Media Buyer is responsible for planning and executing advertising campaigns for clients. This includes researching and identifying appropriate target audiences, negotiating rates and placing media buys, and monitoring and analyzing campaign performance.

Description

Polaris is a Latino owned, progressive media strategy agency dedicated to providing innovative solutions to candidates and causes. We believe in building a collaborative environment where we can provide our expertise to our clients to best achieve their goals. We want to work with people who are bold enough to think differently and who hunger for knowledge. 


Position: Media Buyer

Department: Media Planning

Reports to: Senior Media Buyer

Classification: FTE, permanently remote

Term: Limited, with an estimated start date of June 3, 2024 and a planned end date of November 22, 2024 with the possibility to extend 


Media Buyer Overview: 

The Media Buyer is responsible for planning and executing advertising campaigns for clients. This includes researching and identifying appropriate target audiences, negotiating rates and placing media buys, and monitoring and analyzing campaign performance. 


Successful Polaris employees will: 

  • Be dedicated to the success of progressive causes and candidates: This person identifies with the ethics and philosophy of progressive and Democratic causes and understands the role that Polaris plays in advancing causes such as social justice, women’s rights, workers’ rights, freedom of expression and marginalized communities. 
  • Take initiative: This person comes to the table with a proactive, problem solving mindset and is solutions oriented. This person can hold others accountable and contributes to a positive and healthy working environment where everyone is comfortable being themselves. 
  • Be collaborative and communicative: This person has a track record of collaborating and communicating effectively within an organization. This includes collaborating across departments and areas of expertise, along with successful collaboration with external partners. 
  • Work smart and hard: This person is passionate about building Polaris from the ground up, which means working smart and hard. This person thinks strategically about systems and understands that the way that things have been done in the past is not always the best or most efficient way of executing a task or project. 
  • Be a subject matter expert: This person has prior expertise in their field and lends that expertise to the success of Polaris and all Polaris clients. This person believes in continuous learning and values the input of other subject matter experts on the Polaris team, along with external partner experts. 


Media Buyer Responsibilities: 

  • Execute buys paid media buys as a veteran of either traditional or digital media with the desire to learn both 
  • Manage large budgets in a fast moving environment with high attention to detail and ability to reconcile accordingly 
  • Interest or experience in the changing media landscape including traditional media such as linear TV and radio
  • Develop and implement media strategies to achieve clients' advertising goals and objectives
  • Conduct research and analysis to identify appropriate target audiences and media outlets
  • Negotiate rates and place media buys on behalf of clients, ensuring the most cost-effective and efficient use of advertising budget
  • Monitor and analyze campaign performance data to identify opportunities for improvement and make data-driven decisions
  • Communicate effectively with clients and internal teams to ensure that campaigns are executed according to plan
  • Stay up-to-date with the latest industry trends and technologies, and implement them as appropriate
  • Close collaboration with other members of the media team to develop integrated advertising plans
  • Provide guidance and mentorship to junior members of the media team
  • While this role is remote the team is expected to work 10am-6pm EST with extended hours during the busiest part of the election season. Other flexibility may be required as clients’ needs shift.
  • PLEASE NOTE: Applicants who have specialized in either traditional or digital media are welcome to apply. This role will be specialized based on the existing skills the new hire brings to company. Further learning and development in the media modality that the new hire is not familiar with will be part of this role.


Media Buyer Qualifications:

  • 4+ years (or 2 election cycles) of media buying/planning experience with either key platforms (DSP, Google Ads, Meta) or broadcast media (TV, cable, radio)
  • Proficient in Strata/Freewheel buying software preferred
  • Experience working with audience/research software such as Catalyst, TargetSmart, L2, Comscore, etc.
  • Experience and proficiency in a DSP such as the Trade Desk, DV360, OneView, etc. 
  • Extensive experience in the Google Ads platforms especially YouTube and Search
  • Comfortable assessing strengths/weaknesses of different platforms, data vendors and managed service partners
  • Experience working with media buying/research software and data visualization tools such as Nielsen, Comscore, etc.
  • Strong math skills, ability to interpret research data, and excellent proofreading skills
  • Ability to move at the speed of the political industry with tight deadlines in a constantly changing environment 
  • Ability to negotiate with vendors while maintaining positive professional relations
  • Proven experience as a TV buyer with a track record of successful television advertising campaigns
  • Strong understanding of television media buying, planning, and research
  • Strong analytical and problem-solving skills
  • Excellent communication and project management skills
  • Experience with data visualization and reporting tools such as Nielsen, comScore, or similar
  • Experience in political strongly preferred


Media Buyer Compensation: 

  • $65,000 - 80,000 annually depending on experience
  • Employer sponsored healthcare, including 90% paid medical, 75% paid dental, 75% paid vision and 100% paid life insurances
  • Paid time off policies such as vacation, sick and holiday
  • 3% automatic Safe Harbor retirement contribution
  • Polaris provided laptop


We value diversity, equity and inclusion. Polaris Strategies is an Equal Opportunity Employer. All qualified applicants will receive equal consideration for employment without regard to race, color, national origin, religion, sex, pregnancy, marital status, sexual orientation, gender identity, age, physical or mental disability, or covered veteran status.



Salary

$65,000 - $80,000 per year