POC USA LLC Retail Marketing Specialist Park City, UT · Full time

POC is a Swedish company with a strong mission to protect lives and reduce the consequences of accidents for athletes and anyone inspired to be one. The Retail Marketing Specialist will play a key role in spreading our brand mission, increasing brand awareness, executing go-to-market plans & campaigns, and helping to expand our audience within our WHSL network (e-tail and B&M). The person will play a critical role in the effectiveness of POC’s marketing efforts and will work closely with the Marketing Manager, the brand team and the sales team.

Description

TASKS:

-         Build up strong network with our WHSL network and a close relationship with our sales team, to identify and execute instore marketing opportunities (shop windows, shop in shop areas, POS/POP placements…)

-         Be the first contact for our B&M partners and sales team when it comes to POP/POS placement or shop in shop integration, as well as leading the planning and execution of in-store implementations

-         Work together with our retail and sales network and develop floor plans for POC retail spaces and ensure POC displays are situated in an ideal position to encourage sales

-         Planning, preparation, execution and performance tracking of the annual marketing campaigns with POC´s key accounts, in close alignment with the POC sales team and considering a balance of the given objectives (Brand Awareness, Consumer Engagement, Sell-Trough) and the accounts possibilities (campaign pages, Newsletters, social activation, digital banner, sponsored products, …)

-         Support the Online Key Account manager and guide the sales team to ensure an advanced brand presentation on brand stores and product detailed pages (supplying the right assets/images to the partners team).

-         Budget responsibility and tracking within the yearly retail marketing budget.

-         Coordination, preparation and production of marketing and sales materials

-         Get an expert of our B2B platforms and support maintaining the systems and communication to ensure we offer a great service to our customer (B2B communication, DAM system…)

-         Working closely together with the Event & Community Coordinator and give support (preparing assets, brainstorm activation ideas, on-site support) for the 4-5 main events per year.

 

Experience and Skills:

-      1-3 year of work experience in retail marketing (sports industry preferred)

-      Willingness to travel extensively across the United States and Canada (25%)

-      Basic skills in Photoshop and InDesign

-      Have a passion for outdoor sports and a deep understanding of snow sports and cycling markets.

-      Excellent communication and interpersonal skills, with the ability to build and maintain relationships with internal and external stakeholders

-      Strong service mind, highly organized, efficient, team player, proactive, and energetic

-      Solid critical & creative thinking and problem-solving & analytical skills

-      Understanding of wholesale sales practices & online sales

 

Note: the employee may be requested to follow other job-related instructions and to perform other job-related duties, subject to all applicable state and federal laws.

 

QUALIFICATIONS & DETAILS

Position details: Full-time position with benefits

Reports to: Marketing Manager Europe & NA

Location: Based in Park City, UT