Account Director - Job Description
Who we are: Pitchblend is a creative brand communications agency serving futurist brands. We specialize in the lifestyle arena, connecting our clients to next generation audiences across the culture space. We are a minority, woman-owned agency with a diverse, multi-generational team. We cultivate honest and enduring connections while operating with integrity, passion and a whole lot of heart!
Who you are: You’re a leader who takes initiative and instinctively knows how to get the job done. You obsess over achieving exceptional results in everything you and your team handle. You are a natural relationship-builder, and because you have sharp intuition, clients turn to you for your opinion and guidance. You’re a nimble and strategic thinker with a proven track record in leading, often by example. You have a zeal for researching and pursuing new business prospects, and creating opportunities through relationship building and outreach.
Primary Job Responsibilities:
Research:
- Continually keep an eye on and share with the team research from clients and competitors, media outlets and contacts, PR + client industry trends, breakthroughs and innovations
Media lists/databases
- Maintain an expertise over the evolving media landscape and inform media list strategy
- Holds, builds and maintains key media contacts
PR Writing
- Apply advanced writing skills and expertise of media landscape to guide direction of pitch angles
- Provides final polishes and approvals for press materials and pitches
Pitching
- Customized outreach to top tier media as needed
- Strategic oversight for all pitches going out the door
- Proactively secure evergreen media opportunities on a monthly basis
Media Relations
- Establish and maintain ongoing relationships with key media to increase client exposure
- Identifying and fostering new media contacts on a regular basis
Gifting/Seeding
- Oversight of sample fulfillment and media correspondence re: samples
- Smooth out any snags (or provide guidance for doing so) whenever necessary
- Ensure process is optimized to be as smooth and efficient as possible
Event Staffing
- Oversee event staffing and on-site client & stakeholder relations
Results Tracking/Reporting
- Oversight of tracking, ensuring key results are being captured
- Oversight of production of client reports, providing direction on what each recap should entail
- Guide team in presenting results in a way that shines performance in the best light
Campaign Planning/Strategy
- Initiate and lead the development and presentation of written plans and proposals
- Leads brainstorms as needed
- Guides team on strategy of key components
- Provides final polishes and approvals all written plans
Account Management
- Oversee overall account activity to ensure client goals are being met
- Provides strategic guidance on all account activity
Account Oversight
- Responsible for all account activity being executed in a strategic, timely and professional manner
- Initiate the ideation and implementation of new programs and concepts that add value for clients
- Maintains a bird's eye view over all account activity, ensuring all moving pieces ladder up to a larger strategic vision
Client Relations
- Addresses client needs regarding tactics being directly implemented by entire account team
- Fields client inquiries and requests, providing strategic direction from an industry and competitive perspective
- Serves as clients' primary counsel on important account issues and strategic advisory
- Provides thought leadership for PR and client industry trends, best practices and innovations
Agency Leadership
- Collaborate with leadership to improve culture, quality of work, address and identify issues and establish the effective processes
- Mentorship and development of all team members
- Play a pivotal role in devising high level strategy, execution, and managing team members to drive maximal results
Business Development
- Drive business development efforts by researching prospective target accounts and pursuing new business leads
- Spearhead the creation of new business proposals and presentations, including leading brainstorms, crafting the overarching strategy being proposed, and project management of getting the proposal done on time
- Serve as an key member in client intake and discovery, building trust to be positioned as a trust client go-to from the onset
You might be a good fit if you have:
- Unique personal style/fashion sense
- BA in Mass Communications, Public Relations, Digital Marketing or related field
- 8+ years of PR experience
- Excellent understanding of marketing and public relations execution
- Experience in client relations, serving as a client POC and providing strategic counsel
- Experience working in a fast paced, high pressure PR environment
- Experience managing and coaching managers/leads as well as junior staff
- Experience working across lifestyle B2C brands
- Experience with business development, preferably in a lead role
- Background in social media content strategy and community management
- Proficiency in Google Docs, Sheets and Slides
- Strong leadership skills
- A nimble, strategic mindset
- A strong work ethic
- A thirst to learn and grow with every experience
- Meticulous attention to detail
- A steel trap mind that can juggle multiple clients at once
Compensation and Benefits
- 11 paid holidays
- Unlimited PTO
- Medical, Dental and Vision Insurance
- 401(k)
- Profit sharing