Pierce & Pierce Attorneys, PLLC Director of Marketing Gadsden, AL · Birmingham, AL · Remote · Full time

Help lead the growth of a dynamic criminal, family, and probate law firm

Description

Pierce & Pierce Attorneys, PLLC is seeking a Director of Marketing in a full time role hybrid in person / work from home role to join its team in Alabama. We are a growing law firm which handles many areas of criminal, family, and probate law led by Attorneys Kyle Pierce and Beth Clayton Pierce.


Pierce & Pierce Attorneys invests in the success and growth of the firm by hiring teammates that understand the real-world impact that people face when they are going through a legal matter. This is a perfect opportunity to join a firm with an established team of passionate individuals that are committed to upholding high standards of representation and customer service.


Firm Culture

The firm culture has been built and is maintained by everyone committing to living our core values. These are:


Positive People Create Positive Outcomes: Positive words and actions manifest the same. We speak well of our team members, our clients, our opponents, as well as our competition, and always treat all with the respect that is due.


Independence should be Nurtured: To be successful, we must be independent thinkers — so independent that when passionate about something, we’re willing to bet against the consensus. To accomplish that, we put our honest thoughts on the table, be radically open-minded, allowing the best ideas to rise to the top.


Everyone Deserves Our Best: If the result will only be “okay,” we look for a better option, and pivot quickly, as to not waste precious time. We give our best effort every time because every client and coworker deserve our best effort. And no firm can do it better than we can.


Resilience Makes the Difference: In our line of work, we will oftentimes face obstacles that prevent us from being successful through our first plan. We don’t quit. We keep working until we find a new path to the best outcome possible given the facts and the law.


Commons Bonds Make Us Better: We look for our common bonds no matter what in the world might otherwise divide. We are not just shaping a law firm; we are building a law firm that has the power to help shape how people are viewed and treated in the world. All team member opinions are needed, welcome and treated as equal.


Education is Critical: Complacency is the greatest foe of greatness. We demand of each other to continue learning. We set ourselves apart in the law by embracing what we still do not know and rooting for one another to keep discovering more.


**Job Overview:**

As the Director of Marketing at Pierce & Pierce Attorneys, you will play a crucial role in leading the growth and success of our dynamic criminal, family, and probate law firm. You will be responsible for developing and implementing strategic marketing initiatives to drive brand awareness, generate leads, and ultimately increase client acquisition.


**Responsibilities:**

- Develop and execute comprehensive marketing plans to support firm objectives

- Manage all marketing campaigns across various channels including digital, social media, and traditional

- Analyze market trends and competitor activities to identify opportunities for growth

- Collaborate with internal stakeholders to create compelling marketing materials and content

- Measure and report on the effectiveness of marketing initiatives to optimize performance

- Stay up-to-date on industry trends and best practices to continuously improve marketing efforts


**Requirements:**

- Bachelor's degree in Marketing, Communications, or related field

- Proven experience in a marketing leadership role, preferably in the legal industry

- Strong understanding of digital marketing strategies and tools

- Excellent communication and interpersonal skills

- Ability to think creatively and strategically

- Detail-oriented with strong analytical skills


At Pierce & Pierce Attorneys, we are committed to creating a diverse and inclusive workplace. We abide by the regulation that prohibits us from inquiring about criminal backgrounds during the hiring process. We encourage individuals from all backgrounds to apply and join our team in shaping the future of our firm.


If you are a strategic thinker with a passion for marketing and a drive to make a meaningful impact, we invite you to apply for the Director of Marketing position at Pierce & Pierce Attorneys. Join us in our mission to provide exceptional legal services to our clients and contribute to the success of our firm.

Salary

$40,000 - $50,000 per year