Park Candy Marketing Specialist Winter Garden, FL · Part time

Drive our online presence and customer engagement through creative content and targeted marketing campaigns. You'll manage social media platforms, create engaging posts, and develop direct marketing strategies to enhance brand visibility and audience interaction.

Description

Company Overview:

Park Candy is a vibrant, growing brand specializing in theme park and pop-culture related merchandise, including apparel, accessories, and home goods. We’re constantly creating fun and unique “where-did-you-get-that” merchandise with every drop!


Job Responsibilities:


Direct Marketing:

  • Develop and implement direct marketing strategies.
  • Manage and schedule email and SMS marketing campaigns.
  • Craft compelling email content that aligns with our brand voice and goals.


Social Media:

  • Plan, organize, and schedule engaging social media content across various platforms.
  • Edit short-form content suitable for social media trends and audiences.
  • Utilize Metricool for efficient post scheduling and performance analysis.
  • Stay updated on social media trends and adapt strategies to improve brand performance and engagement.


Influencer Relations:

  • Create and manage influencer campaigns to expand brand reach.
  • Identify and onboard new influencers, fostering long-term collaborations.
  • Maintain strong relationships with influencers and analyze the performance of influencer partnerships.


Requirements:

  • Proven experience in social media management, public relations, or related fields.
  • Strong copywriting and content creation skills.
  • Familiarity with email marketing tools and platforms.
  • Experience with influencer collaborations and performance analysis.
  • Excellent communication and organizational skills.
  • Ability to work independently and as part of a small, dynamic team.


Salary

$15 - $17 per hour