Paloma Learning Consumer Growth Lead Remote · Full time Company website

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About Paloma:

Parenting is the most common and consequential form of work in every society. Globally, more than two billion people are raising the children who will define the future. Despite the vital and transformative nature of parenting, we make it so hard for parents to do the one thing they care about most: helping their children thrive. Families deserve better!

Paloma is a venture-backed startup that helps parents accelerate their kids’ learning in just 15 minutes a day. We currently help parents teach foundational literacy and numeracy skills through short, engaging lessons delivered via mobile app. Long term, we're building the operating system for parenting—a platform that helps families navigate every stage of their children’s development: from infancy to college applications, and everything in between.

Today, 55 of the nation's largest school districts—including New York City Public Schools, Los Angeles Unified, and Houston ISD—purchase Paloma on behalf of their families. In districts that have historically struggled to engage families, we’re getting most parents to successfully tutor their kids using Paloma. Families are remarkably engaged: Paloma's monthly retention exceeds that of Duolingo and Candy Crush. Last year, families using Paloma accelerated reading growth by 64%, with even larger gains for multilingual learners. The impact is comparable to private tutoring (0.26 SD), but without the expense. As one superintendent put it, "Paloma awakens the sleeping giant of parents as tutors."

Paloma’s next chapter is to make the product accessible to families direct-to-consumer. Duolingo built a massive business around people's desire to learn languages. We believe an even bigger opportunity exists around parents' desire to help their children thrive.

That's where you come in. We’re looking for the consumer marketing intrapreneur who will help us create a world in which every parent is enabled to support their children’s learning and success.

About the role:

On the heels of an oversubscribed Series A, Paloma is on track to triple again this year. We’ve proven that districts can get parents to build a daily tutoring habit. Now we’re opening a second growth channel: direct-to-parent.

We’re looking for a world-class Consumer Growth Lead to own the launch of Paloma’s consumer motion. Your mandate is broad and bold: to discover the repeatable go-to-market playbook that gets thousands—and soon millions—of parents to try Paloma, build a habit, and pay for the product.

This is not a typical marketing role. You won’t inherit a polished channel mix, a mature brand calendar, or a giant budget. You’ll be Paloma’s consumer intrapreneur: rapidly testing parent creators, homeschool communities, Facebook parent groups, TikTok, referrals, paid social, districts as a distribution channel, and anything else that might unlock growth. The right person brings a marketing skillset to a much more entrepreneurial challenge—A/B testing our way to a scalable consumer business.

You’ll work closely with Paloma’s CEO & Cofounder and partner tightly with product, sales, and customer success. This is a singular opportunity to grab a prime seat aboard this rocket ship!

What you’ll do:

Own Consumer Growth

• Own Paloma’s direct-to-parent growth strategy from first experiments to scalable playbook.
• Set clear targets for acquisition, activation, trial-to-paid conversion, retention, CAC, payback, referrals, and revenue.
• Build the weekly growth rhythm: ship experiments, read the data, kill what doesn’t work, and double down on what does.

Test & Scale Distribution Channels

• Build a creator and influencer engine across parents, teachers, reading specialists, homeschool voices, and trusted education experts.
• Experiment across TikTok, Instagram, Facebook parent groups, homeschool communities, referral loops, paid social, lifecycle email/SMS, landing pages, and content/SEO.
• Test schools as a parent acquisition channel.

Turn Insight into a Playbook

• Develop positioning, ad creative, emails, SMS, and parent-facing stories that convert.
• Partner with the product team to improve onboarding, habit formation, pricing/packaging, and premium conversion.
• Document learnings so consumer GTM becomes a repeatable company muscle.

What we’re looking for:

Required

• 3+ years of consumer growth, performance marketing, lifecycle marketing, product marketing, or founder-like GTM experience.
• Demonstrated success launching or scaling a consumer product, subscription product, mobile app, marketplace, or high-velocity consumer funnel.
• You are a hands-on growth operator and utility player. You can write copy, set up tests, manage creators, launch landing pages, run paid experiments, analyze funnels, and talk directly with users. Whatever you do, you do with excellence.
• Excellent storytelling and copywriting instincts. You can make busy parents immediately understand why Paloma matters.
• You are metrics-driven and analytically sharp. CAC, LTV, activation, conversion, retention, cohorts, payback, and funnel analysis are part of your operating system.
• You are entrepreneurial and scrappy. You enjoy ambiguity, low-budget tests, rapid iteration, and figuring things out before there is a playbook.
• You are profoundly passionate about Paloma’s mission to help parents support their children’s learning and success.

Preferred

• Experience with consumer subscription, freemium, or free trial models.
• Experience in parenting, education, literacy, homeschool, childcare, health/wellness, or another trust-based consumer category.
• Experience building creator/influencer, UGC, community, referral, ambassador, or affiliate programs.
• Experience marketing to parents of young children, homeschool families, teachers, tutors, or caregivers.
• Demonstrated success in a startup or zero-to-one environment.

Salary & Benefits:

• $90-110K commensurate with experience + performance-based bonus
• Equity in a high-growth, mission-driven company
• Generous, family-friendly health, dental, vision & retirement benefits
• 20 days PTO annually plus federal and company holidays.
• Fully remote team with a vibrant culture. (Everyone says their team is great, but our team and culture are truly magical. You’ll judge for yourself 🙂)
• Personal & professional development funds