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Obu is the product of a founder who is intrigued by user behavior and analytics, coupled with a mission to ensure when a family needs a lawyer, they find a lawyer with the experience and resources to ensure that the negligent parties will be held accountable. And more importantly, that the same devastating injury, or death, will not happen to someone else. This is why at Obu when it comes to selecting the clients we choose to work with we live by the motto: We will only work with a lawyer who we would hire to represent our own families.

About Obu

Obu Interactive (“Obu”) is a digital legal marketing agency that creates campaigns and assets for law firms to generate cases. We are a team that maintains ethical marketing practices and do not work with law firms we would not hire to represent our own families. 

We pride ourselves on deep industry knowledge, transparent client communication, and delivering measurable results that directly impact our clients’ bottom line. 

Cases > Leads and traffic.

Our clients and our marketing efforts have been featured in Netflix documentaries, 60 Minutes, and other major news outlets, as well as in exposés of corporations that prioritize profits over people. 

A few notable projects include:

- Opioids: Taking down Purdue Pharma and others who downplayed addiction risks resulted in the bankruptcy of Purdue and the Sackler family paying over 50 $billion into a national abatement fund. 

- Takata Airbags: Defective airbags could send metal shrapnel into the driver during a collision. Takata went bankrupt, and automakers were forced to improve safety standards.

- Dangerous Birth Control: From Yaz/Yasmin to NuvaRing and the Depo Provera shot, we have worked alongside trial lawyers who have removed products from the market or led to design changes and reformulation to improve women’s safety.

- Monsanto RoundUp Weedkiller:  linked to non-Hodgkin's lymphoma caused by glyphosate. Over $11 billion in settlements and payouts to date

- Johnson & Johnson Talcum Powder:  Combined efforts resulted in the removal of talcum powder (and minimal asbestos) from popular brands. The cases remain ongoing.

- Camp Lejeune Toxic Water: This is an ongoing litigation on behalf of veterans and their families, and is now considered one of the largest ad spends in Law’s history, estimated at over $200 million. 

Along with thousands of cases like car accidents, medical malpractice, workers' compensation, workplace discrimination, and sexual assault.