Responsibilities

Sales-Driven Digital Strategy:

• Develop and execute digital marketing strategies with a strong focus on lead generation and conversion.
• Collaborate with internal teams to align digital sales efforts with company growth objectives.
• Identify and target new online market segments to expand customer base.

Content Creation for Sales:

• Partner with fellow marketing team members to produce and tailor engaging digital content for social media, website, blogs, and email campaigns, all with a strong focus on driving sales conversions.
• Ensure content aligns with MyFloraDNA’s brand voice and effectively resonates with potential customers in the cannabis and biotech industries.

Digital Marketing and Analytics:

• Manage digital advertising campaigns, including SEO, SEM, and social media, with a focus on achieving specific sales outcomes.
• Track, analyze, and report on campaign performance metrics to optimize strategies and maximize ROI.

Brand and Product Promotion:

• Maintain brand consistency and ensure marketing materials are crafted to support sales objectives.
• Keep current with industry trends and competitor activities to refine digital sales strategies.

Customer Engagement and Outreach:

• Support customer engagement efforts to nurture leads, including the development of customer-oriented content and emails.
• Build relationships with influencers, industry stakeholders, and partners to enhance MyFloraDNA’s market presence.

Event Support:

• Assist in planning and executing virtual events, webinars, and conferences aimed at lead generation and customer engagement.
• Identify sponsorship and collaboration opportunities to boost brand visibility and generate sales leads.

Qualifications

• Proven experience in digital marketing with a sales focus, ideally in the biotech or cannabis industry.
• Strong understanding of digital marketing trends, tools, and platforms with a focus on lead generation.
• Excellent communication, writing, and interpersonal skills.
• Self-motivated with effective time management and organizational skills.
• Creative mindset with an eye for detail and a drive to meet sales targets.

Requirements

• Bachelor’s degree (or current student) in Marketing, Communications, Business, or a related field.
• Experience in digital sales or marketing in the cannabis or biotech sector is a plus.
• Proficiency in digital marketing and analytics tools.