About YSE Beauty:
At YSE Beauty, we create perfectly edited, can’t-live-without skincare products that help people stop worrying about their skin and start living life.
Our team is small but mighty, made up of highly collaborative, creative individuals who value each other and work together to make our (big!) vision a reality. If you are a seasoned, highly strategic and solution-oriented operations professional with deep experience in the beauty industry and deep experience working with both Brick & Mortar Wholesale and eCommerce platforms… we would love to meet you!
The Opportunity:
The Senior Manager, Product Marketing will assist the brand marketing and product development teams to help shape the product strategies and go-to-market approach across the YSE Beauty portfolio. The ideal candidate brings strong beauty industry experience, a deep understanding of consumer insights, and a track record of delivering successful product launches in fast-paced, high-growth environments. This role reports into the VP of Marketing, will be hybrid / Los Angeles based and exempt.
What you’ll do:
- Product Strategy & Positioning
- Partner with PD, Education, Consumer Insights, and Marketing teams to incorporate expert and consumer feedback into product marketing.
- Conduct ongoing competitive analysis to identify opportunities and category whitespace.
- Lead strategy for sampling programs, curated sets, merchandising, and limited-edition initiatives across markets.
- Develop and manage overall product architecture and key messaging
- Provide Marketing innovation inputs including competitive analysis, pricing in the NPD process, clinical study recommendations and market research
- Liaison between marketing, pd and operations team to ensure key timelines are met and troubleshooted
- Manage and approve all artwork copy for current and new SKU's
- Go To Market Planning & Execution
- Support GTM planning and launch execution in partnership with cross-functional teams.
- Manage launch timelines, communication calendars, and campaign alignment across cross-functional teams.
- Support cross-functional meetings - providing key updates and seeking out critical cross-functional input to help move projects forward
- Act as the liaison between product development, marketing and ops to ensure launches are on time and cross-functional needs are met.
- Develop 12-month product marketing calendar by month with key messaging
- Build monthly product marketing asset needs inside marketing grid.
- Performance & Business Metrics
- Partner with Sales and Operations on pricing strategy and forecasting analysis.
- Monitor assortment productivity and recommend portfolio optimization opportunities.
- Track category KPIs and develop data-driven action plans to improve performance.
- Prepare monthly metrics documents to be presented to Leadership teams
- Market & Consumer Insights
- Monitor the competitive landscape and evolving beauty trends to inform strategy.
- Leverage consumer insights, sales data, and social listening to identify opportunities for innovation and product improvement.
- Utilize third-party data platforms to analyze market performance and category dynamics
- Create and field consumer surveys to uncover behaviors, preferences, and unmet needs
Experience / Qualifications:
- 4+ years of experience in product marketing, GTM strategy, or project management in beauty.
- Advanced excel skills, knowledge of AI tools (Chat GPT & Claude) preferred, familiar with marketing software such as Daash
- Strong interest in beauty with an understanding of evolving consumer needs, trends, and the competitive landscape.
- Ability to balance multiple projects simultaneously and meet deadlines in a fast-paced environment
- Excellent communication, collaboration and organization; extremely detail-oriented
- Positive, can-do attitude and collaborative leadership style
- Strong analytical and creative problem-solving skills
- The ability to work both collaboratively and independently, with both in-house teams and independent contractors/vendors
- A strong work ethic and a flexible, positive, can-do attitude
- The ability to iterate quickly and embrace constructive feedback
- A desire to learn and grow; constantly striving for excellence in execution
Compensation & Benefits:
- Salary Range: $110,000 - $125,000, based on experience
- Medical, Dental, Vision, AD&D insurance, and 401k
- Generous product allowance
YSE beauty provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristics protected by federal, state, or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training. Candidates invited to work for us will need to demonstrate their right and ability to work in the US.