We're looking for a Creative Strategist who can set the creative vision across web, social, and campaigns, then roll up their sleeves to make it happen — directing shoots, writing scripts, and partnering closely with our growth/performance marketing team to turn what's converting into sharper creative direction. If you love coming up with non-traditional ideas (TikTok-style videos, UGC, story-driven content) and can manage the photographers, videographers, designers, and editors who bring them to life, we want to talk to you.
What You'll Do
- Own the creative vision across web, social, and campaigns
- Translate brand, product features, and performance insights into visual storytelling
- Partner closely with growth/performance marketing to understand what's converting and shape creative direction accordingly
- Come up with non-traditional ideas — TikTok-style videos, UGC, story-driven content
- Direct and manage photographers, videographers, designers, writers, and editors
- Plan photo/video shoots — concepts, shot lists, talent, locations, props
- Write scripts and voiceover copy for video content
- Be on-set to keep things moving and make sure we get the right shots — on-brand, on time
- Use AI to speed up workflows and scale creative output
- Guide our UGC program — our customer content creator community
What We're Looking For
- A track record of owning creative direction for a brand, channel, or campaign
- Direct experience directing shoots end-to-end — concept through execution
- Comfortable writing scripts and voiceover copy
- Experience giving creative direction/feedback to a team of designers, editors, or photographers
- Comfortable using performance data to inform what gets made next
- Able to work on-site at our Austin, TX shop
- Genuine excitement about building something scrappy and fast, not managing a big polished machine — this isn't a six-figure role, so that budget reality should feel like a fair trade for real creative ownership
Bonus Points For
- Comfortable creating content yourself — phone, camera, AI tools, whatever gets it done
- Real comfort in front of the camera
- Running your own social with genuine platform instincts — trends, hooks, pacing
- Experience working alongside performance/growth marketing teams
- Familiarity with electric bikes (huge plus, but not required)
What We Offer
- Competitive compensation, based on experience
- Medical, Dental, and Vision insurance
- PTO
- Employee discounts on bikes and accessories
- Real creative ownership at a small, growing brand
- A tight-knit team that actually listens to your ideas
Location
This role is based on-site at our Austin, TX shop and headquarters (415 E St Elmo Rd).
How to Apply
Please submit a resume and a short cover letter explaining why you're excited about the role and why you're a good fit. The process includes a short questionnaire and a creative exercise.
Salary Range
Competitive salary based on experience