Mile Higher Media Social Media Manager & Strategist Parker, CO · Full time Company website

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Mile Higher Media is driven by a deep commitment to creating ethical, well-researched, and genuinely compelling content. We care about telling stories the right way, giving victims a voice, and using our platform to raise awareness and create real impact. Everything we do is rooted in empathy, transparency, and a curiosity about the world's most intriguing mysteries. We're the team behind True Crime with Kendall Rae, Mile Higher, Lights Out, and The Sesh. We're a close-knit group that values creativity, authenticity, and not taking ourselves too seriously. Excellence matters here because we have a responsibility to honor the voices of those whose stories we tell. Advocacy is part of our culture as we strive to positively impact victims and their families through use of our time, resources, and reach. Committed to developing our people and fostering a long-term team of talented media professionals, we're seeking motivated top talent to join us. If you're exceptional at what you do, possess an innate desire to work hard alongside a team in creating something meaningful, and thrive in a fast-paced environment, then Mile Higher Media may be a good fit for you.

What You'll Do

• Own and lead the overall social media strategy across all shows, with a focus on sustained audience growth, engagement, and brand positioning
• Develop platform-specific strategies that align with content releases, business goals, and evolving audience behavior
• Translate performance data into clear strategic direction, using analytics to guide content decisions and optimize results over time
• Oversee content planning and publishing workflows, ensuring consistency, quality, and alignment across all platforms
• Partner closely with production, design, and marketing teams to shape content from a strategic standpoint, not just execution
• Identify and capitalize on emerging trends, formats, and platform shifts to keep our content competitive and culturally relevant
• Lead social campaigns for major initiatives including episode launches, merchandise drops, and brand partnerships
• Establish and refine each show’s voice and positioning across platforms while maintaining overall brand cohesion
• Implement and manage testing frameworks for content formats, messaging, and posting strategies to continuously improve performance
• Monitor audience sentiment and community engagement to inform content strategy and brand decisions
• Track competitive landscape and proactively identify opportunities for growth and differentiation
• Provide regular performance reporting with clear insights, strategic recommendations, and forward-looking plans
• Act as a key voice in shaping how our content is distributed, discovered, and experienced across platforms
• Own the social publishing calendar aligned to episode releases, tentpole campaigns, and community moments
• Maintain our brand voice and uphold editorial standards across all platforms
• Monitor audience sentiment, highlight trends, and provide insights to marketing, editorial, and leadership teams
• Produce, edit, and publish high-quality native content for our shows across Instagram, TikTok, Threads, Facebook, X, and more

What You'll Bring to the Table

• 3+ years of experience managing and growing social media accounts, preferably for digital media, podcasts, or entertainment brands
• Proven track record of driving audience growth, engagement, and platform performance (with examples or metrics)
• Deep understanding of platform strategy across YouTube, Instagram, TikTok, Facebook, and X, including how content should differ on each
• Experience developing and executing social media strategies, not just posting content
• Strong understanding of analytics tools (YouTube Studio, Meta Insights, TikTok Analytics, etc.) and ability to translate data into actionable decisions
• Experience planning content calendars and aligning social strategy with episode releases, campaigns, and trends
• Ability to identify trends early and adapt content quickly to maximize reach and relevance
• Strong copywriting skills tailored to different platforms, including hooks, captions, and audience engagement tactics
• Experience collaborating with editors, designers, and producers to guide content creation based on strategy
• Ability to balance creative instincts with performance data to continuously optimize content
• Highly organized with the ability to manage multiple accounts, deadlines, and priorities in a fast-paced environment
• Genuine understanding of internet culture, social trends, and what makes content shareable
• Experience managing brand voice and maintaining consistency across multiple shows or accounts
• Experience balancing evergreen and real-time content while managing a publishing calendar
• Excellent storytelling and written and verbal communication skills
• Highly organized, proactive, and eager to learn
• Background in journalism, creative writing, or digital media is a plus
• A genuine passion for true crime, paranormal topics, and mysteries
• Willingness to sign an NDA
• Ability to handle sensitive and confidential information with discretion
• Flexible mindset - comfortable operating outside of a traditional 9-5 schedule as needed

What Mile Higher Media Will Bring to the Table

• Commitment to intentional leadership development for all employees
• Dedication to company culture and promoting mental health
• A talented team of collaborative and passionate employees to support your work
• An appreciation for diverse work experiences and backgrounds
• A chance to work on shows from a leading network for true crime and paranormal podcasts
• Salary range of $70,000-$90,000 annually
• Comprehensive benefits plan including health, dental, and vision insurance
• 401(k) retirement plan with company matching
• Life insurance and FSA options
• Paid time off
• Team events and activities