MeloMelo Cruz LLC Marketing Manager Remote · Part time Company website

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Offering noble kava to the Bay Area since 2013. We continue to work with our farmers, distributors and suppliers to establish fair trade and sustainability in the South Pacific Islands. MeloMelo continues to celebrate the tradition of kava while maintaining its inherited roots as we share this elixir and experience with you. We’re excited to bring you the Bay’s first nakamal, or Kava bar! Kava is an ancient beverage from the South Pacific made from the roots of the Kava Kava plant Piper methysticum. The traditional beverage has been consumed in that part of the world for thousands of years and we’re happy to be the first to bring it here!

MeloMelo Kava Bar provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

Job Title: Marketing Manager

Location: Santa Cruz, CA/Oakland, CA/Honolulu, HI

About Us:

MeloMelo Kava Bar is part of a small but growing chain that offers an alcohol-free environment for community connection. 

Our mission is to introduce Western audiences to the many benefits of kava, provide education on its culture, history, botany, and chemistry, and in doing so, build community around this plant. 

With a small and dedicated team, we offer significant opportunities for growth. We are service oriented, with a start-up mindset, and are looking for a manager who can pivot and adapt quickly without being micro-managed.

We have a limited menu, focused on one thing: kava. We do not serve food, and we don’t carry a lot of other inventory.

The Role:

We're introducing kava - a traditional non-intoxicating, relaxing beverage from the South Pacific to western consumers, creating spaces to enjoy kava's benefits, and building community around this magical plant. We currently have 2 locations and are opening a third with plans in motion for rapid expansion over the next 5 years, and are seeking a Marketing Manager to develop campaigns for our current and future needs.

We are looking for a creative and experienced Marketing Professional to lead our marketing team and bring awareness to our brand. If you have experience in developing engaging marketing strategies, managing teams, and ensuring our marketing efforts match our business goals, we want to hear from you!

What You Bring:

You excel at multitasking. You’re eager to take ownership of various responsibilities that involve marketing, including but not limited to: content creation and scheduling, ensuring branding, creation of newsletters, creation and launching of marketing campaigns, management of SMS and Email distribution, and growing the MeloMelo brand.

You work well in a social environment where you contribute to the experiences of our clients. Most importantly, you can connect and engage with our community and enjoy yourself while giving excellent service.

Key Responsibilities:

Work with us to develop our marketing strategies in a way that is scalable as we grow into new markets, both in our kava bars and with our retail products. This will include:

Content Planning

• Set clear goals for our marketing strategy that align with our various campaigns.
• Create a content calendar and figure out what to share and where to share it.
• Keep up with viral trends and do market research every week.
• Collaborate with our bar's managers on special events and concerts based on location.
• Plan out blog posts, monthly newsletters, and other calendar events.

Content Creation (with support from on-site staff)

• Collect, develop, and source content for eye-catching posts and visuals, including stories,
• posts, “reels,” Spotify ads, and images to promote events and specials across different
• platforms like:
• Instagram
• TikTok
• Google Maps
• Snapchat
• Facebook
• Spotify
• Create content for newsletters, blogs, and other channels.
• Stay organized with all content on Google Drive and work with the client’s team to make sure everything is accessible and ready to use.

Public Engagement

• Get to know our customers and create content and campaigns that engages our target
• audience.
• Connect with customers and influencers to grow our online presence and build brand loyalty.
• Keep an eye on the MeloMelo brand on social media and respond to comments to ensure positive engagement.
• Use a mix of platforms to reach customers where they are active and maintain a consistent
• brand voice.

Budgeting & Reporting

• You’ll be evaluated based on key performance indicators (KPIs) like:
• Engagement Rate (likes, comments, shares, reach, and impressions)
• Follower Growth Rate
• Conversion Rate from social media campaigns
• Toast Tab Sales Metrics
• Use Asana to keep the team in the loop about events and specials.
• Manage daily social media upkeep, including Spotify Ads, Instagram Ads, Google Ads, and more.
• Research and implement organic growth strategies and low-cost marketing initiatives, plus reach out to potential sponsors.

What We're Looking For:

• Experience as a CMO or in a similar senior marketing role.
• Strong leadership skills and a strategic mindset.
• Proven track record of developing and executing marketing campaigns.
• Solid understanding of digital marketing channels and how to engage customers.
• Experience in QSR/Bar/Cafe type establishments
• Experience with Incentivio, Planoly, Toast, Asana, and Slack a plus.

Perks of the Job:

• Employee discounts on products.
• Opportunities for career advancement and skills development.
• A supportive company culture focused on learning and growth.
• Competitive wages, with performance-based bonuses.

Physical Requirements:

• Ability to lift up to 30 lbs and carry short distances.
• Ability to stand for long periods and occasionally work at a desk.
• Fine motor skills for operating tools and equipment.

Hourly Compensation Range:

Starting rate will vary based on previous experience and relevant skills/knowledge set.

Job Type: Part-Time/Full-Time

Pay: $30.00 - $40.00 per hour

Expected Hours: 15-30 hours per week

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Employee discount
• Flexible schedule
• Health insurance
• Paid time off
• Vision insurance

Shift:

• 8 hour shift
• Flexible scheduling