Markt-Pilot, Inc. Content Marketing Specialist Chicago, IL · Remote · Full time

We are looking for an experienced Content Marketing Specialist to join our growing team in the US. If you love creating high-quality and engaging content and drive business success with it, we want you on our team! Based in Chicago and Germany, Markt Pilot is a fast-growing, high-tech SaaS Start Up that helps leading manufacturers increase revenue, profitability, and customer satisfaction through market intelligence. As a Content Marketing Specialist, you will be responsible for developing and implementing the overall content and continuously create content based on our specific goals and objectives.

Description

What we expect you to own and run with:


• Immerse quickly and autonomously into Markt Pilot’s industry to understand customer language.

• Content planning, creation, and strategic alignment of our marketing strategy to drive lead generation.

• Creation of target group specific relevant and SEO optimized content for social media, website, newsletter, blogs, landing pages, etc.

• Continuous and audience-oriented optimization of our website, blog posts, editorial content, case studies, white papers etc.

• As a brand guardian, you ensure that all our content is on brand and that the Markt Pilot voice is clear across all assets.

• Analysis of marketing funnel from A to Z, creation of content pieces that fit every stage of the buyer journey and identification of areas for improvement.


Which boxes you need to check:


• At least 1 year of experience in producing content for the web specifically, as well as channel-specific knowledge (LinkedIn, blogs, industry outlets).

• Experience building audiences either online or offline.

• Experience with popular marketing tools and technology (HubSpot preferred).

• Ability to prioritize customer personas, use cases, and target segments.

• Create different content pieces across the customer journey

• Passionate self-starter with a can-do-attitude, and a pragmatic way of thinking.

• Good time-management skills.

• Ability to multi-task.

• Strong interpersonal and communication skills.

• Previous experience creating content for Machine manufacturing (preferred but not required)


What we offer at Markt Pilot:


Being part of Markt Pilot means being part of something big. It means shaping the future of manufacturing, the future of our company and at the very same time your own future career. Regular team events, flexible working hours and modern offices in downtown Chicago make Markt Pilot a unique company to work for.


• We have an agile culture that puts people and their development above all else.

• Our employees have premium medical plan options including dental, vision and life insurance.

• We are all about flexibility. 25 paid days off, flexible working hours and opportunity to work remotely.

• 3 months paid parental leave.

• 5% 401k match.


Salary

$45,000 - $55,000 per year (Based on experience)


About Markt Pilot:


Markt Pilot is a fast-growing SaaS Start-Up based in Esslingen (Germany) and Chicago, IL (USA) that provides comprehensive market, pricing, and competitive intelligence for global manufacturers. We help our customers maximize revenue and profit while improving their customer relationships with market-driven pricing. The largest global manufacturers rely on Markt Pilot to transform their after-sales business. At Markt Pilot, we inspire innovation with passion, we perform with team spirit, and we think big. We believe in working with like-minded people: Ambitious forward-thinkers who constantly challenge the status quo and achieve outstanding results. We are growing rapidly, having tripled in size over the past year, and need your expertise to continue our aggressive expansion.

Salary

$45,000 - $55,000 per year