Luminous Optical Co. Senior Multimedia Designer Grand Rapids, MI · Full time Company website

Apply for Senior Multimedia Designer

Luminous Optical Co. began as a single kids’ eyewear brand and has grown into a house of purpose-driven brands that serve as a beacon of light in the optical industry. To be Luminous is to shine brightly—even in the dark—by creating eyewear that is designed, distributed, and displayed with intention and impact. Today, Luminous spans optical, readers, private label, and strategic partnerships, offering styles that bring both vision and values to life. Our mission is simple: to illuminate the industry with eyewear that supports the greater good. Luminous Optical Co is the parent company to Jonas Paul Eyewear, an award-winning e-commerce company aiming to provide function and new form to children’s vision with fun, fashion-forward eyewear options. JPE was founded by Ben and Laura Harrison in an effort to find stylish eyewear for their visually impaired son, Jonas. Unfortunately, finding such options did not exist within the children’s optical market. Since its founding in 2013, the brand has been featured on NBC Today & Nightly News, The Wall Street Journal, INC 5000, Huffington Post, Redbook, and many other publications. It has garnered numerous awards for its social responsibility and design. Jonas Paul Eyewear also provides sight to those in need through its Buy Sight, Give Sight program, which has impacted over 1,304,759 children and families world-wide.

Luminous Optical Co. is a multi-brand eyewear company dedicated to creating thoughtfully designed, high-quality optical products across a range of categories and customer segments. Luminous Optical Co. is the parent company of Jonas Paul Eyewear, holds the TOMS Optical and Sunglass license, and partners with major retailers to develop private label readers and optical programs.

Jonas Paul Eyewear is an award-winning children’s eyewear brand focused on delivering stylish, functional glasses—without compromise. Founded by Ben and Laura Harrison in 2013, Jonas Paul was created to fill a gap in the children’s optical market after the founders struggled to find great eyewear for their visually impaired son, Jonas.

Across all brands and  partnerships, we are committed to balancing design, function, accessibility, and social impact. We’re entering an exciting period of growth, with new product lines and offerings launching across both existing and emerging segments. As we expand our reach and deepen our impact, this growth creates meaningful opportunities for team members to build, lead, and grow alongside the company—especially those who thrive in fast-paced, mission-driven environments.

__________________________________________________________________________________

SUMMARY:

We are looking for a Senior Multimedia Designer to lead end-to-end creative development across digital, print, and packaging, ensuring our brands are cohesive and consistent across placements and platforms. You will manage creative intake, verify requirements, and develop deliverables across mediums supporting paid digital, ecommerce, wholesale, print, packaging, and overall brand development within prescribed timelines. This role requires close collaboration with our Digital Team, Product Marketing Team, and Sales organization. This is not a single-category role. You will manage multiple medium types, timelines, and stakeholders at once, and we are looking for someone who thrives in that complexity. This role sits within our Marketing org and reports directly to our Director of Growth.

Essential Functions

Digital Creative

• Develop creative assets to support digital channels including paid media, lifecycle (email, sms, direct mail), and web, driving campaigns, branded experiences, and more
• Create work that pushes channel performance, unlocks conversions, and supports broader performance goals
• Meet campaign objectives and develop ways that creative can innovate, strengthen our market presence, and push our brands in a positive direction

Video and Multimedia

• Support the development of video and motion-based creative for use across paid media, social, ecommerce, and branded content
• Contribute to short-form video edits, animated assets, and multimedia content that extends our brand into motion where applicable
• Collaborate with internal teams and external partners to deliver multimedia content aligned with campaign goals and brand standards

Print and Packaging

• Support non-digital channels including wholesale sales materials, print collateral, and packaging development for our direct-to-consumer brands
• Extend the brand into the in-home experience: order boxes, messaging inserts, direct mail, and our Home Try-On Kit experience
• Own our wholesale packaging presence, ensuring that packaging communicates the right values, propositions, and messaging

Sales and Sales Enablement

• Develop catalogs and lookbooks to support the sales team, along with additional materials to drive revenue in the field
• Create presentations and decks for key accounts and other opportunity conversations to present our best foot forward and aid our ability to win deals
• Design showroom assets and tradeshow experiences

Brand

• Master and execute against brand guidelines while innovating and growing them in a positive direction across all placements and mediums
• Ensure we are telling the right story from a design perspective across our ecosystem and portfolio

Analysis and Continuous Improvement

• Support market, trend, and competitive research to inform design decisions
• Monitor design performance and contribute insights for future improvements
• Support ad-hoc product and business initiatives as needed in a fast-growing environment

Qualifications and Competencies

• 5-7+ years of experience in graphic design, digital design, packaging, and print design, ideally within consumer products, fashion, or eyewear
• Experience with video editing, motion graphics, or multimedia content creation is a strong plus
• Experience managing complex timelines and cross-functional projects
• Strong understanding of design processes from requirements through first review to design completion
• Experience working with multiple stakeholders and teams
• Proficiency in Adobe Creative Suite, Figma, and Canva
• Comfortable working within project management tools such as Monday.com or equivalent for creative intake, requirements tracking, and workflow management
• Background in ecommerce, wholesale, or retail environments preferred
• Preference for direct-to-consumer brands or brands operating in a B2B2C model

Requirements

• Exceptionally organized and detail-oriented, with the ability to juggle multiple projects without dropping the ball
• A proactive self-starter who can work independently while staying closely aligned with the broader team
• A strong communicator who can collaborate cross-functionally and keep stakeholders aligned
• Adaptable, positive, and solutions-oriented in a fast-paced, evolving environment

Working Environment

This role is based in our Grand Rapids office with flexibility for occasional hybrid work. You will collaborate closely with a passionate and driven team in a fun, social work environment that includes office events, company-sponsored happy hours, and other team-building activities.

Full benefits package including health insurance, PTO, bonus eligibility, and employee eyewear discounts

Why This Role?

We are in the middle of a meaningful growth phase, expanding our brand portfolio, deepening our retail presence, and building out a creative function that matches the scale of where we are headed. This is a chance to step into a role with real ownership across multiple brands, categories, and channels, and to shape the way our creative shows up in the market. For the right person, this role has a path into Creative Manager and potentially Director of Brand as the organization grows and the function scales alongside it.

EEO STATEMENT:

Jonas Paul Eyewear provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.