Lore Retail Marketing Manager Beverly Hills, CA · Full time Company website

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What You'll Own

• Retail launch and calendar management across retail channels, including submissions, portal updates, budget tracking, and on-time go-live across all channels.
• Sephora partner management: day-to-day contact across merchandising and marketing teams, pitch support for placements and promotions, and ownership of business reviews and market week presentations.
• Visual merchandising and in-store presence: fixture updates, creative asset delivery, and ensuring every in-store touchpoint reflects the brand at its highest level, including tester strategy and Discovery Set placement.
• Instore Education: Writing and deploying beauty advisor training materials, coordinating in-store education moments, and tracking BA sell-through velocity by door. For a fragrance brand, this is one of the highest-leverage tools we have.
• Online Retail: Copy, imagery, scent family tags, and searchable attributes optimized for the scan-first Sephora shopper. Monitoring Sephora.com fragrance real estate for placement opportunities and competitive intelligence.
• Retail media and paid placements: Evaluating and executing Sephora-side media opportunities including sponsored product, email features, and app placements, with ROI accountability.
• Creator-to-retail commerce: Understanding how LORE's organic creator and influencer ecosystem connects to the Sephora conversion path, and ensuring that seam is tight across affiliate, dotcom, and in-store.
• Sampling strategy and execution: Beauty Insider programs, gratis, in-store testers, and Discovery Set cross-linking as LORE's primary conversion bridge, with budget ownership and ROI reporting.
• Events and experiential: Owning in-store activation moments, Sephora Beauty Insider events, and pop-ups tied to the retail calendar. LORE's founder equity makes these high-velocity opportunities.
• Cross-channel performance: Tracking how Sephora and lore.world feed each other, not just separately. Understanding the full flywheel from creator content to Sephora conversion to DTC repurchase.

What We're Looking For

• 4 - 7 years in retail marketing, key account management, or trade marketing in fragrance or beauty.
• Direct Sephora experience is strongly preferred. Familiarity with portals, processes, and promotional structures matters from day one.
• You've managed launches end-to-end at an indie or founder-led brand.
• You build as you go, communicate clearly across functions, and understand that how LORE shows up at Sephora is as important as what we sell.
• We’re looking for someone with genuine passion for fragrance and the cultural moment around it.