Looking to Grow with a Company? Specialist, Marketing Remote · Full time

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Reasonable Accommodations Statement

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. Reasonable Accommodations may be made to enable qualified individuals with disabilities to perform the essential functions.

Essential Functions:

·      Strategic Marketing Leadership: Develop and implement comprehensive marketing strategies that align with OrganaBio's business goals and drive growth in the biotechnology sector.

·      Brand Management: Oversee the development and maintenance of OrganaBio's brand, ensuring consistent messaging and positioning across all marketing channels.

·      Digital Marketing: Lead digital marketing initiatives, including SEO, SEM, social media, email marketing, and content marketing, to enhance online presence and engagement.

·      Market Research and Analysis: Conduct market research to identify trends, customer needs, and competitive landscape, and use this data to inform marketing strategies and decisions.

·      Campaign Management: Plan, execute, and measure the effectiveness of marketing campaigns, ensuring they meet objectives and deliver a strong ROI.

·      Partnerships and Collaborations: Identify and establish strategic partnerships and collaborations that can enhance OrganaBio's market position and reach.

·      Budget Management: Oversee the marketing budget, ensuring efficient allocation of resources to achieve maximum impact and ROI.

·      Stakeholder Communication: Communicate marketing plans, progress, and results to internal stakeholders, including senior management and other departments.

Non-Essential Functions:

·      Strategic Marketing Leadership: Develop and implement comprehensive marketing strategies that align with OrganaBio's business goals and drive growth in the biotechnology sector.

·      Brand Management: Oversee the development and maintenance of OrganaBio's brand, ensuring consistent messaging and positioning across all marketing channels.

·      Digital Marketing: Lead digital marketing initiatives, including SEO, SEM, social media, email marketing, and content marketing, to enhance online presence and engagement.

·      Market Research and Analysis: Conduct market research to identify trends, customer needs, and competitive landscape, and use this data to inform marketing strategies and decisions.

·      Campaign Management: Plan, execute, and measure the effectiveness of marketing campaigns, ensuring they meet objectives and deliver a strong ROI.

·      Team Leadership and Development: Manage and mentor the marketing team, fostering a collaborative and high-performance environment.

·      Partnerships and Collaborations: Identify and establish strategic partnerships and collaborations that can enhance OrganaBio's market position and reach.

·      Budget Management: Oversee the marketing budget, ensuring efficient allocation of resources to achieve maximum impact and ROI.

·      Stakeholder Communication: Communicate marketing plans, progress, and results to internal stakeholders, including senior management and other departments.

·      

Position Qualifications

Competencies:

·      Strategic Planning and Execution: Proven ability to develop and implement comprehensive marketing strategies that align with business goals and drive growth.

·      Digital Marketing Expertise: In-depth knowledge of digital marketing channels, including SEO, SEM, social media, email marketing, and content marketing, with a track record of successful campaigns.

·      Analytical Skills: Strong analytical abilities to measure and interpret marketing data, generate insights, and optimize marketing efforts for better results.

·      Leadership and Team Management: Demonstrated experience in leading and managing marketing teams, fostering a collaborative environment, and driving team performance.

·      Brand Management: Expertise in building and maintaining a strong brand presence, ensuring consistent messaging and positioning across all marketing channels.

·      Customer-Centric Approach: Ability to understand customer needs and preferences, and develop marketing strategies that enhance customer engagement and satisfaction.

·      Budget Management: Experience in managing marketing budgets effectively, ensuring optimal allocation of resources to achieve maximum ROI.

SKILLS & ABILITIES

Education: Degree in a relevant technical discipline (e.g. Biology/Chemistry/Microbiology/ Engineering or related field is preferred.

Experience:  Experience in cell-based therapy and research content creation including white papers, blog content, marketing collateral, website content, etc. Experience with HubSpot Marketing a plus.

Minimum 3 years of experience managing/producing marketing content in the biotech space, with a specific focus on cellular-based products or equipment (e.g., leukopaks, immune cells, cell tagging/sorting, etc.).

Computer Skills:

Marketing Automation Tools: Proficiency in using platforms like HubSpot, Marketo, or Pardot to automate and manage marketing campaigns.

CRM Software: Experience with customer relationship management systems (HubSpot is preferred) to track and analyze customer interactions.

Analytics and Reporting Tools: Strong skills in using Google Analytics, Adobe Analytics, or similar tools to measure and report on marketing performance.

Content Management Systems (CMS): Familiarity with CMS platforms like WordPress, Drupal, or Joomla for managing website content.

Social Media Management Tools: Knowledge of tools to manage and analyze social media activities.

Graphic Design Software: Basic skills in using design tools such as Adobe Creative Suite (Photoshop, Illustrator, InDesign) or Canva for creating marketing materials.

Email Marketing Platforms: Proficiency in using email marketing services to design and execute email campaigns.

SEO Tools: Experience with SEO tools to optimize website content and improve search engine rankings.

Certificates & Licenses: N/A

Other Requirements:

Must be willing to travel occasionally for on-site company events or conferences.