Lifted Logic Farms LLC Web Strategist Overland Park, KS · Full time Company website

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Lifted Logic is a full-service digital agency that blends innovative design, cutting-edge technology, and data-driven strategy to create unforgettable online experiences. From custom websites and brand development to SEO, content, and creative campaigns, we partner with clients across industries to help them grow and thrive in the digital space.

What sets us apart is our uncompromising commitment to quality and collaboration-every project is built from the ground up with precision, creativity, and a deep understanding of our clients’ unique goals. We’re a passionate, tight-knit team that thrives on problem-solving, pushing boundaries, and delivering work that makes a measurable impact.

Job Description

Using user research methods, data, and best practices, an Web Strategist creates the structure and long-term vision for a website project. The Web Strategist works with the content and design teams to align the Web design with business objectives, user needs, and technical requirements. A Web strategist is also involved in performing keyword research, building site architecture, developing user personas, and constructing customer journey maps. The Web Strategist, plays a pivotal role in shaping the overall user experience of our digital products and websites. You will collaborate with cross-functional teams, including writers, designers, developers, project managers, and clients to define and implement user-centric strategies that align with each business’s goals.

Key Responsibilities

1. Conduct research on client’s market, audience, SEO, and past performance.
2. Create customer journey map and site architecture.
3. Create strategic content plan that encapsulates project scope, client goals, SEO insights, and user experience.
4. Conduct user research to understand user behaviors, personas, needs, and pain points.
5. Analyze user data and feedback to identify opportunities for improvement in the user experience.

Essential Job Functions

Understand and make recommendations on website’s information architecture, site navigation, and basic user flow.

Collaborating with internal and external copywriters to ensure client’s goals are met and a meaningful story is told

Create site map and page architecture.

Implement client brand guidelines regarding voice and tone.

Lead Q&A meetings with clients for content collection purposes.

Participate in internal meetings, including operational overviews, project status check-ins, brainstorming sessions, and other trainings as needed.

Web Strategy Development:

• Develop and articulate a comprehensive web strategy that aligns with business objectives.
• Collaborate with cross-functional teams to integrate web strategy into the product development process.

Information Architecture:

• Define and optimize information architecture for digital products to enhance usability and accessibility.
• Work closely with designers to ensure a seamless and intuitive user flow.

Usability Testing:

• Plan and execute usability testing to gather valuable insights and validate design decisions.
• Iterate on designs based on user feedback and testing results.

Collaboration and Communication

• Work closely with project managers, designers, writers, and developers to ensure a cohesive and user-centered product experience.
• Clearly communicate web strategies and design rationale to both technical and non-technical stakeholders.
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Essential Job Functions

1. Understand and make recommendations on website’s information architecture, site navigation, and basic user flow.
2. Collaborating with internal and external copywriters to ensure client’s goals are met and a meaningful story is told
3. Create site map and page architecture.
4. Implement client brand guidelines regarding voice and tone.
5. Lead Q&A meetings with clients for content collection purposes.
6. Participate in internal meetings, including operational overviews, project status check-ins, brainstorming sessions, and other trainings as needed.

Position Requirements

1. Excellent critical thinking skills and desire to ask the right questions.
2. Knowledge of writing mechanics, including grammar, syntax, voice, and tone in both writing and editing applications.
3. Comprehension of principles of storytelling.
4. Knowledge of word processing programs, including Microsoft and Google Drive products.
5. Either: 
6. Proven self-taught writing abilities (assessment required); 
7. Degree in English, Creative Writing, Communication, or other related field (Human-Computer Interaction, Design, Psychology); or
8. 3 or more years of professional writing, design, or marketing experience.
9. Ability to learn, process, and implement new information quickly and effectively.
10. Willingness to collaborate with content and other departments and receive constructive criticism.
11. Excellent verbal and written communication skills.
12. Familiarity with industry tools such as Google Suite, Adobe, Figma, etc.
13. Knowledge of SEO, UX principles, Google Analytics, and/or marketing a plus.
14. Strong portfolio showcasing successful web strategy and design projects.
15. Proficiency in user research methods, information architecture, and usability testing.

Please note – Lifted Logic operates on a hybrid work scheduled and all employees are required to be in office 3 days a week (Tuesday, Wednesday, & Thursday)