Lasa Health Marketing & Brand Manager Boulder, CO · Full time Company website

Apply for Marketing & Brand Manager

Lasa Health is a healthcare technology company improving care for women with chronic pelvic pain (CPP) and endometriosis. We combine advanced technology, like AI, with patient-centered insights to help doctors diagnose CPP earlier and support patients through our app, LasaAI. Partnering with leaders like the Mayo Clinic, we’re transforming the healthcare journey for patients and providers!

Key Responsibilities

• Brand Development: Build and refine Lasa Health’s brand identity, ensuring consistency across all channels and materials. Work closely with design partners to produce visually engaging assets that align with our mission and values.
• Social Media & Content Creation: Lead Lasa Health’s social media strategy, creating engaging, visually compelling content to increase brand awareness and build community across platforms (e.g., Instagram, LinkedIn, Twitter).
• Community Engagement: Develop and execute strategies to connect with the patient community, amplifying their voices and fostering a sense of support and engagement. Collaborate with patient advocates and influencers to extend Lasa Health’s reach.
• Provider Partnerships & Content: Collaborate with healthcare providers to create educational and inspiring content that resonates with both patients and providers. Facilitate provider engagement to share insights and success stories.
• Event Management: Organize and manage virtual and in-person events, from webinars to conferences, that promote Lasa Health’s mission and engage with the healthcare community.
• Brand Analytics: Track and analyze the effectiveness of marketing campaigns, social media efforts, and brand initiatives. Use insights to refine strategies and continuously improve engagement.

Ideal Candidate Profile:

• Eye for Design: Aesthetic sensibility and understanding of design principles, able to collaborate on and oversee the creation of high-quality visual content.
• Social Media Savvy: Experience managing social media channels and creating engaging, brand-aligned content for health or wellness audiences.
• Community Connector: Passionate about building relationships with patient communities and healthcare providers to foster meaningful engagement.
• Creative Storyteller: Skilled at conveying complex ideas in a relatable, engaging way that resonates with diverse audiences.
• Organized & Detail-Oriented: Exceptional project management skills, with the ability to plan, execute, and measure campaigns and events from start to finish.

Qualifications

• Bachelor’s degree in Marketing, Communications, Design, or a related field.
• 3+ years of experience in brand marketing, social media management, or content creation, preferably in healthcare or wellness.
• Proficiency with design tools (e.g., Canva, Adobe Creative Suite) and social media management platforms.
• Experience coordinating events and managing vendor relationships.
• Strong written and visual communication skills.

Why join Lasa Health?

• Be part of a fast-growing, mission-driven team dedicated to transforming women’s healthcare through innovative AI solutions.
• Contribute to impactful projects supported by Mayo Clinic Platform Accelerate, the National Science Foundation, and ARPA-H Sprint for Women’s Health.
• Thrive in a collaborative and dynamic work environment that values creativity, problem-solving, and professional growth.
• Enjoy flexible hybrid work arrangements with the option to join our coworking space in vibrant Boulder, Colorado.