Labryo Fertility Center Marketing Associate Newport Beach, CA · Full time

We are seeking a dynamic and creative Marketing Associate to join our team.

Description

Company Overview:

 Labryo Fertility is dedicated to providing exceptional care and support to our patients on their journey to parenthood. As a leading fertility company, we are committed to excellence in every aspect of our operations.


Position Title: Marketing Associate

Location: Newport Beach


Job Summary:

 We are seeking a dynamic and creative Marketing Associate to join our team. The Marketing Associate will play a crucial role in managing various aspects of marketing activities. This role requires a creative mindset, strong communication skills, and proficiency in video production, social media management, and website maintenance. The Marketing Associate will collaborate closely with the CEO and Director of Business Development to ensure consistent branding and effective communication with the target audience and promotion of the Labryo’s Services. If you have a passion for helping individuals struggling with infertility, enjoy building relationships with medical professionals, and are eager to explore new referral opportunities, we encourage you to apply for this exciting opportunity to make a meaningful impact in the field of reproductive medicine.


Job Description:

Video Production and Editing:

  • Coordinate and execute video shoots featuring physicians and other relevant personnel.
  • Oversee the entire video production process from conceptualization to final editing.
  • Ensure high-quality production standards and adherence to brand guidelines.


Content Creation and Ideation:

  • Generate innovative ideas for video content that resonate with the target audience.
  • Research industry trends and competitor strategies to inform content creation.
  • Develop scripts, storyboards, and shot lists for video projects.


Social Media Management:

  • Manage and update all social media platforms regularly, including Facebook, Instagram, X(Twitter), LinkedIn, etc.
  • Respond to comments, messages, and reviews in a timely and professional manner.
  • Develop and implement strategies to increase engagement and follower growth.


Website Maintenance:

  • Collaborate with web developers to ensure the website is up to date with relevant content and features.
  • Refresh website design and layout periodically to enhance user experience and reflect current branding.
  • Monitor website performance metrics and implement SEO best practices.


Local Outreach and Relationship Building:

  • Visit local OB/GYN offices to build relationships and generate referrals for IVF patients.
  • Maintain a database of referral sources and track conversion rates.
  • Represent the organization at networking events and community outreach programs.


Weekly Video Uploads:

  • Ensure a consistent schedule for uploading new video content across all relevant platforms.
  • Optimize video titles, descriptions, and tags for maximum visibility and engagement.
  • Monitor video analytics to assess performance and make data-driven improvements.


Qualifications:

  • Bachelor's degree in Marketing, Communications, Film Production, or related field.
  • Proven experience in video production, editing, and content creation.
  • Proficiency in video editing software such as Adobe Premiere Pro, Final Cut Pro, or similar.
  • Strong understanding of social media platforms and their respective best practices.
  • Excellent written and verbal communication skills.
  • Ability to work independently and collaboratively in a fast-paced environment.
  • Prior experience in healthcare marketing or related industry, knowledge of infertility issues and fertility treatments is a plus.
  • Willingness to travel locally to visit OBGYN offices and attend events as needed.


Percentage Allocation:

  • Video Production and Editing: 30%
  • Content Creation and Ideation: 20%
  • Social Media Management: 20%
  • Website Maintenance: 15%
  • Local Outreach and Relationship Building: 15%


This job description outlines the key responsibilities and qualifications required for the Marketing Associate role, emphasizing the diverse skill set needed to effectively promote Labryo’s services and engage with its target audience.


Please apply directly through this job posting. Thank you!


Salary

$24 - $26 per hour