Kuli Kuli, Inc. Director of Ecommerce Remote · Full time Company website

Apply for Director of Ecommerce

Kuli Kuli turns global superfoods into lasting impact. We partner with small farming communities to craft moringa lattes, gummies, and drink mixes sold in 11,000 US stores such as Whole Foods, Sprouts, Walmart, Costco, and featured in Forbes, the New York Times, and the Wall Street Journal.

We're looking for a Director of Ecommerce to own Amazon, TikTok Shop, third-party ecommerce, and AI Commerce, and to lead a small but growing in-house team. You'll have 1.5 direct reports, strong agency support, and the potential to hire as we scale. At 11 people total across the company, you are a doer first and responsible for driving significant ecommerce growth.

Areas of Responsibility

• Omnichannel Strategy & Management (20%) - Own the 24-month roadmap to $6M in digital revenue, including the P&L. You define spend allocation across channels, agencies, and technology, and are accountable to margin, not just revenue. Support our Digital Marketing Director & Social Media Manager.
• Amazon (45%) - Own Seller Central day-to-day. Drive catalog architecture, ad strategy, listing optimization and Subscribe & Save growth.
• Tiktok Shop (25%) - Execute a three-phase build: first, test organic content formats alongside our Social Media Manager to surface what goes viral; second, layer in paid affiliate seeding to scale what works; third, convert top-performing content into ads. Agency support available; Affiliate Manager hire possible as program matures.
• AI Commerce & Third-Party Ecommerce (10%) - Own product discoverability across AI-driven search and shopping surfaces (Google AI Overviews, ChatGPT, Perplexity, Claude, and emerging agentic commerce). Own the performance and catalog presence on all third-party ecommerce sites: Walmart.com, Thrive Market, Grove, iHerb, Instacart, and others.

Required Skills/Experience

• 5+ years of hands-on experience with meaningful ownership of Amazon Seller Central and Amazon Advertising expertise (Sponsored Products, Brands, Display)
• Experience launching TikTok Shop, or demonstrated track record with social commerce
• Curiosity and early hands-on experience with AI-driven commerce/discovery tools
• Strong P&L ownership, comfortable managing budgets, forecasting, and reporting to leadership
• Data-driven decision maker fluent in analytics tools (Helium 10, Jungle Scout, Brand Analytics, or similar)
• Experience driving aggressive growth within limited budgets. You know how to stretch every dollar for maximum impact.
• Comfort operating in a lean, founder-led environment with a bias for action. You’re expected to move quickly; launching, testing, learning, and iterating faster than the competition. 
• You balance short-term wins with long-term strategy, and are equally comfortable building the plane while flying it.

Hours & Compensation

Remote-friendly. Competitive compensation depending on experience with strong performance bonuses, equity, full healthcare, 401k match, and unlimited PTO. 

Kuli Kuli strongly encourages applicants from a diverse array of backgrounds.