Who We Are
Karuna Skin & Avatara, with our team located in Los Angeles, CA is a major evolution in the concept of beauty rituals, an innovative item-driven product line targeting GenZ and millennials through affordable, supercharged skincare for all. We are 100% clean skincare & sheet masks that speak to unique concerns while making skincare fun.
Compassion inspires everything we do, from how we source ingredients through ethical and sustainable practices to making skincare a part of your self-care. While we've traditionally been known for our sheet masks, that's all changed with the introduction of daily skincare product essentials, building off our clean beauty line.
A career with Karuna Skin & Avatara is an opportunity to join a collaborative, upbeat, and open floor plan office that welcomes idea sharing, communication, and teamwork.
We offer a competitive benefits package, including medical, dental, vision, and much more for eligible employees.
This is a contract, full-time position expected to last approximately 5-7 months, with the possibility of conversion to a permanent position based on business needs and performance. The compensation range for this role is $85K to $90K annually.
Duties and Responsibilities
Ecommerce Strategy & Planning
- Develop and implement a comprehensive ecommerce strategy aligned with overall business and marketing objectives.
- Set clear KPIs and benchmarks for sales, traffic, conversion, and retention across DTC channels.
- Conduct market research and competitive analysis to identify trends, opportunities, and gaps in the ecommerce landscape.
- Plan and execute promotional calendars, including product launches, promotions, and seasonal campaigns.
- Collaborate with operations, marketing, and creative teams to align on product strategy, messaging, and go-to-market plans.
Website & Platform Management
- Oversee end-to-end management of the Shopify storefront and connected sales channels, including Instagram Shopping, TikTok Shop, and other social commerce platforms.
- Ensure website and social commerce experiences are optimized for user journey, mobile responsiveness, and conversion rates.
- Manage content updates, product listings, images, and copy to maintain brand consistency and accurate representation of inventory.
- Collaborate with developers and design teams to implement site enhancements, A/B tests, and UX improvements.
Traffic & Sales Analytics
- Monitor ecommerce performance metrics such as traffic, conversion rates, average order value (AOV), and overall revenue.
- Analyze sales performance by product, category, promotions and channel to identify growth opportunities.
- Produce regular reports and dashboards for stakeholders, highlighting key insights, trends, and recommendations.
- Use data-driven insights to optimize campaigns, product assortments, and promotional strategies.
Email Marketing & Retention
- Lead lifecycle and retention marketing strategies, including email list acquisition, email campaigns, flows, and loyalty programs.
- Segment audiences based on behavior, preferences, and purchase history to drive personalized engagement.
- Monitor campaign performance metrics (open rates, CTR, conversion) and continuously optimize content, timing, and targeting.
- Develop strategies to increase repeat purchase rates, average order value, and long-term customer lifetime value.
Promotions & Campaign Execution
- Plan and execute promotions, flash sales, GWP and marketing campaigns across ecommerce and social commerce channels.
- Coordinate cross-functional teams to ensure campaign assets, copy, and visuals are delivered on time and aligned with brand guidelines.
- Monitor campaign performance and adjust strategies in real time to meet KPIs and maximize ROI.
Emerging Channels & Growth Initiatives
- Identify and test new digital sales channels, social commerce opportunities, and emerging ecommerce technologies.
- Evaluate potential partnerships, affiliate programs, and integrations to expand reach and revenue.
- Stay updated on ecommerce trends, tools, and best practices to maintain competitive advantage.
Qualifications
- 4+ years of ecommerce experience, preferably within beauty, skincare, CPG, or DTC brands
- Strong experience managing Shopify storefronts and ecommerce platforms
- Experience with lifecycle marketing platforms (Klaviyo, Attentive, or similar)
- Strong analytical skills with experience using reporting tools, Claude and dashboards
- Experience managing digital promotions, product launches, and campaign calendars
- Understanding of conversion rate optimization (CRO), A/B testing, and customer journey optimization
- Experience with social commerce platforms (TikTok Shop, Instagram Shopping, etc.) preferred
- Strong project management skills with the ability to manage multiple priorities in a fast-paced environment