Jetty Extracts Brand Manager New York, NY · Full time

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Description

Jetty Extracts is a premier cannabis extraction company that produces innovative products and world-class cannabis oils, headquartered in Oakland, CA. In 2013 Jetty Extracts began producing extracts and concentrates in San Diego, CA. Jetty is now one of the top extracts and concentrates brands in California. Starting with a few individuals committed to creating clean, pure cannabis concentrates by the beach, Jetty has evolved into a passionate family of professionals committed to becoming one of the world’s most respected cannabis brands. While the last several years have seen Jetty grow in California, and expand into Colorado, New York, and New Jersey, we continue to be committed to craft, working with small farmers, producing the cleanest and tastiest products, and contributing to our communities. As we do so, we continue to support the “Shelter Project”, the company’s in-house compassion program that has provided free cannabis oil to cancer patients since 2014.


Position: New York & New Jersey Brand Manager

Reports To: Director of Marketing

Location: New York or New Jersey (Tristate Area)


The Brand Manager will be the primary facilitator for all customer-facing programs for the Jetty brand and its brand partners. They will lead product launches for Jetty and its partners, support account management including onboarding, support plans, and staff education, and lead consumer and market insights for the territory. They will oversee marketing compliance, ensuring packaging and all marketing tactics are compliant with current regulations. The Brand Manager will be adept at, and ultimately responsible for, coordinating multiple internal Jetty departments and external partners to develop tactical plans that ensure the brand achieves its ambitious sales goals.


We feel strongly that our employees do their best work when they don’t need to worry as much about some of life's biggest stressors. We pay our employees a living wage, and support them with benefits such as generous PTO, parental leave with day one eligibility, health/dental/vision insurance and a 401k match.


Responsibilities

  • Act as brand champion with all internal and external stakeholders, including the founder/owner of the brand, each Jetty operational department, Jetty’s 3rd-party distributor, retail customers, and consumers.
  • Assist in the development of product and campaign messaging, strategy, and tactics by analyzing consumer trends and market opportunities, leveraging cannabis market data sources and customer insights.
  • Maintain and update compliance documentation for relevant markets.
  • Coordinate with Jetty operations and sales teams to ensure timely execution of marketing assets to support product launches. 
  • Own budtender educational content for Jetty’s East Coast markets, including New York and New Jersey.
  • Directly manage relationships with major accounts and lead retail marketing campaigns that support the brand.
  • Manage brand partnerships in the markets, including product collaborations, paid co-marketing, etc. 
  • Be the content development lead for the East Coast markets partnering with HQ content team to support and amplify brand activities and retail partnerships. 
  • Develop, analyze, and present monthly and quarterly reports to the Jetty leadership team on brand health, goals, and performance.
  • Manage timelines for asset development, including retail collateral, educational content, packaging, and marketing campaigns.


Experience

  • At least 5 years of experience in brand management, product management, or marketing; consumer packaged goods (CPG) experience preferred; cannabis industry experience a plus
  • Ability to synthesize consumer and business insights into clear recommendations. 
  • Ability to understand and apply state-specific regulations, impacting packaging, marketing materials, and marketing tactics.
  • Exceptional organization and project management skills; strong attention to detail is a must. 
  • Strong writing, presentation, and verbal communication skills.
  • Skilled and active leader, relationship-builder, and team player; track record of successful cross-functional experience and capable of working professionally across all company departments, with external partners, and with all levels of staff to solve problems and drive organizational success.


Jetty is committed to providing reasonable support (called accommodations) in our recruiting processes for candidates with disabilities, long term conditions, mental health conditions, sincerely held religious beliefs, or who are neurodivergent or require pregnancy-related support. If you need support, please reach out to [email protected]

Salary

$85,000 - $115,000 per year