Founded by three women in the early days of motherhood, Ivy City Co. was born from a shared dream: to rewrite the story that moms must lose themselves to be good mothers. Our brand celebrates the woman within motherhood. Her beauty, her strength, her confidence, and her joy. Known for our signature Mommy & Me and family-matching styles, Ivy City Co. creates pieces that help women feel radiant while making meaningful memories with the people they love. With truly size-inclusive designs (baby, girls, and women’s XXS–5X), exclusive in-house prints crafted by our women-led Utah team, and classic feminine details, our pieces are made to last and made to feel magical. Cherished by moms everywhere and trusted by icons like Joanna Gaines, Serena Williams, Kristen Bell, and Chrissy Teigen. Ivy City Co. is a place where beauty, confidence, and community flourish.

About Ivy City

Founded by three women in the early days of motherhood, Ivy City Co. was born from a shared dream: to rewrite the story that moms must lose themselves to be good mothers. Our brand celebrates the woman within motherhood. Her beauty, her strength, her confidence, and her joy. Known for our signature Mommy & Me and family-matching styles, Ivy City Co. creates pieces that help women feel radiant while making meaningful memories with the people they love. 

With truly size-inclusive designs (baby, girls, and women’s XXS–5X), exclusive in-house prints crafted by our women-led Utah team, and classic feminine details, our pieces are made to last and made to feel magical. Cherished by moms everywhere and trusted by icons like Joanna Gaines, Serena Williams, Kristen Bell, and Chrissy Teigen. Ivy City Co. is a place where beauty, confidence, and community flourish.

About the Role

We're looking for a Senior Influencer & Partnerships Manager who understands that creator marketing is much more than sending products and building relationships.

It's about building a scalable revenue channel.

You'll own Ivy City's influencer, ambassador, affiliate, and partnership strategy - from identifying emerging creators and negotiating partnerships to measuring ROI and optimizing performance. You'll help shape how Ivy City shows up across social commerce while creating systems that allow our creator ecosystem to grow alongside the business.

This role is ideal for someone who naturally lives at the intersection of creativity and analytics. You're just as comfortable building authentic creator relationships as you are digging into dashboards to understand what's driving revenue, engagement, and customer acquisition.

Today, influencer marketing is already an important part of our business. Tomorrow, we believe it can become one of our largest growth channels and you'll help lead that evolution.

This role may be hired at the Senior Manager or Director level based on experience.

Why You'll Love This Role

You'll join Ivy City at a pivotal stage of growth.The creator relationships already exist. The brand is beloved. The product resonates.

Now it's time to build the systems, partnerships, and strategy that take influencer marketing from a successful channel to one of Ivy City's most meaningful drivers of growth.

If you're excited by the idea of blending creativity with performance marketing—and want the opportunity to shape the future of a fast-growing consumer brand—we'd love to meet you.

What You'll Own

Influencer Strategy & Growth

• Build and execute Ivy City’s influencer, UGC, and ambassador strategy across channels.
• Create influencer/creator pipelines for product seeding, paid partnerships, and long-term brand collaborations. 
• Identify emerging creators and trends early and activate them before they hit mainstream. 
• Define KPIs, forecasting, and growth targets for the program.

Relationship Management 

• Nurture deep, personal, long-term relationships with creators, managers, stylists, publicists, and agencies. 
• Be Ivy City’s “face” to creators. Warm, proactive, thoughtful, and detail-obsessed. 
• Build strong internal relationships with Design, Social, PR, Creative, Customer Experience and Finance. 
• Manage all creator communication from onboarding → briefs → product selection → delivery → follow-up.

Campaign Execution 

• Oversee the full influencer campaign lifecycle: casting, negotiation, briefing, reviewing content, approving edits, tracking performance, ensuring brand engagement and sharing of top creator content and reporting. 
• Develop tight, aesthetic, on-brand briefs creators love shooting. 
• Ensure content feels true to Ivy’s look, tone, and magic. 
• Manage product gifting at scale — fast, organized, and thoughtful.

Ambassador Community Building 

• Help build and scale Ivy City’s ambassador program, a network of passionate women who authentically share, and style through social influence. 
• Develop a strategic roadmap for turning everyday fans into high-performing affiliate sellers 
• Create an engaging experience that empowers ambassadors with the resources they need to succeed, including education, product insights, content prompts, incentives, and ongoing brand touch points. 
• Identify, recruit, and onboard ambassadors across diverse audiences 
• Build scalable systems for tracking performance and rewarding top contributors 
• Build loyalty by making creators feel valued 
• Continuously refine program structure, incentives, technology, and communication channels to maximize sales, retention, productivity, and advocacy across the ambassador network

Analytics & Performance 

• Own influencer budget, performance dashboards, contracts, and tools. 
• Track efficiency metrics (CPV, CAC, ROI, EMV, traffic, content usage value). 
• Optimize partnerships based on what moves the needle. 
• Experience using influencer platforms (GRIN, Shopmy, Traackr, Aspire, etc.) 

Qualifications 

• 6-8 years of influencer/creator marketing experience in fashion, lifestyle, or consumer brands 
• Proven track record executing influencer campaigns that delivered measurable results 
• Strong understanding of the TikTok + IG creator ecosystem 
• Experience managing marketing budgets and evaluating ROI
• Experience with contracts, negotiations, and partnership workflows 
• Data-driven mindset with the ability to analyze performance and optimize 
• Proficiency with influencer platforms (Shopmy,Grin, Aspire, Traackr, etc.) 
• Experience in fashion, beauty, lifestyle, consumer products, or DTC ecommerce is preferred but not required

The Application Process

1. Submit your resume and LinkedIn profile
2. If selected, you’ll move on to a 30 min screening interview with our external recruiting partner - Recruiter Unlimited.
3. From there, you’ll meet with the President, VP Brand and Chief Brand Officer.
4. You’ll complete a short proposal exercise (30 minutes max)
5. Final interview with select members of the leadership team.

Equal Employment Opportunity

At Ivy City Co., we believe our people are our greatest strength. We are committed to fostering a workplace where everyone feels welcomed, respected, and empowered to do their best work. We are proud to be an Equal Opportunity Employer and make employment decisions based on qualifications, merit, and business needs, without regard to any characteristic protected by applicable federal, state, or local law.