Isla Marketing Lifecycle Marketing Manager Tampa, FL · Full time Company website

Apply for Lifecycle Marketing Manager

Isla Marketing is a high‑performance lead generation company that builds, scales, and optimizes campaigns across multiple verticals — from finance to legal and beyond. We own and operate our own websites, funnels, and platforms, generating hundreds of thousands of qualified leads every month. What makes us stand out? Speed & Impact: We move fast — campaigns go from concept to live traffic in days, not months. In‑House Platforms: Our proprietary tools (like AdTide and Showcase) give us an edge in compliance, creative approvals, and scale. Small, Elite Team: Every hire is a high‑impact player. You’ll work directly with leadership, where your work has a clear and immediate effect on revenue. Creative Meets Technical: We don’t just push code — we build assets and systems that drive measurable growth. If you want to work on projects that are seen by millions, contribute to tools that change how performance marketing is done, and be part of a tight, results‑driven team, Isla Marketing is the place.

Description

Lifecycle Marketing Manager

Location: Flexible (Remote or Tampa, FL preferred)

Company: Isla Marketing – a performance-driven lead generation company operating in finance, legal, home services, and more.

About the Role:

The Lifecycle Marketing Manager owns post-lead engagement across email, SMS, and retargeting channels. This role focuses on maximizing lead value, engagement, and monetization beyond the initial submission.

You’ll help ensure every lead we generate is fully leveraged.

What You’ll Work On

Email & SMS Programs

• Build and optimize lifecycle email and SMS flows
• Improve open rates, response rates, and downstream conversions
• Support upsell, cross-sell, and reactivation initiatives

Monetization & LTV Growth

• Identify opportunities to increase lead value post-submit
• Collaborate with marketing and data teams to improve performance
• Support new backend monetization experiments

Compliance & Consent

• Maintain consent and compliance standards
• Ensure responsible communication practices

What We’re Looking For

Must-Have Skills

• Experience with email and SMS marketing
• Strong copy and messaging instincts
• Data-driven approach to optimization

Nice-to-Have / Bonus Skills

• Experience in lead generation or affiliate marketing
• Familiarity with ESPs, SMS platforms, and CRM tools
• Understanding of compliance requirements

Mindset

• Obsessed with extracting value ethically
• Creative but disciplined
• Thinks beyond the first click

Why Join Us?

Lifecycle marketing is a major growth lever at Isla. You’ll have the freedom to test, build, and scale systems that materially impact revenue.

How to Apply:

Send examples of lifecycle campaigns or flows you’ve built and optimized.