Inner Circle Mental Health Social Media Content & Marketing Contractor Remote · Contractor

Apply for Social Media Content & Marketing Contractor

Inner Circle Mental Health is a dedicated mental health service for first responders and their families, offering support tailored to their unique experiences and challenges. With a deep understanding of the first responder culture, it provides accessible mental health solutions in a manner that resonates with an audience often reluctant to seek help. The service's approach is characterized by empathy, respect, and a deep knowledge of the professional and cultural nuances of first responder work. It aims to create a trusted space for these professionals, acknowledging and addressing the mental health needs specific to the demanding and often stressful nature of their roles.

Remote | U.S.-Based | 1099 Independent Contractor | $400–$500/Month

About Inner Circle Mental Health

Inner Circle Mental Health is a behavioral health organization specializing in mental healthcare for military veterans, first responders, healthcare professionals, and their families.

We aren't your typical mental health practice, and we don't want typical mental health marketing.

We work with populations that face significant stigma surrounding mental healthcare. Our marketing is intentionally designed to build credibility, establish trust, and communicate our organizational values rather than relying on traditional mental health awareness campaigns.

Our brand is sophisticated, bold, and premium. Think black velvet and champagne—not pastel colors, inspirational quotes, or generic therapy graphics.

The Opportunity

We're seeking a talented freelance content creator who can bring our existing brand to life across Facebook, Instagram, and Tiktok.

We already have an established visual identity, Canva Brand Kit, content assets, and a library of Reels. We need someone who can use these resources, develop additional original content, and maintain a consistent, professional social media presence.

This is primarily a content creation and execution role, not a position requiring you to develop an entirely new marketing strategy.

Monthly Deliverables

The contractor will be responsible for:

• 8–10 original social media posts monthly, including custom-designed graphics and professionally written captions, formatted and published across Facebook and Instagram.
• Reel bank management: Incorporating and scheduling relevant Reels from our existing content library throughout the month.
• 1–2 additional original Reels monthly, using supplied footage, photography, or approved brand assets.
• Content calendar: Developing and maintaining a monthly posting calendar for approval.
• Scheduling and publishing: Managing the posting process for both platforms.
• Brand consistency: Ensuring graphics, captions, and creative materials adhere to our established Canva Brand Kit.
• Monthly reporting: Providing a brief performance summary highlighting engagement, reach, audience growth, and recommendations for improvement.

All content must be approved before publication.

Our Creative Standards

This is particularly important to us.

We do not want generic, AI-generated social media content. We expect thoughtful, original creative work.

We do not want:

• AI-generated imagery, generic AI-written captions, or obviously automated content.
• Generic mental health awareness or psychoeducational posts.
• Inspirational quotes or motivational filler.
• Stereotypical military or first responder messaging, including cheesy "warrior," "hero," or "tough guy" themes.
• Cookie-cutter Canva templates that ignore our branding.
• Content that exploits trauma, stereotypes our audience, or undermines confidentiality.

We do want:

• Sophisticated, visually compelling content.
• Creative storytelling that builds credibility and trust.
• Content highlighting our organizational culture, clinicians, services, partnerships, and values.
• Strong, authentic messaging that resonates with skeptical or stigma-conscious audiences.
• Thoughtful, original designs that make our organization stand out.
• Content that inspires curiosity and encourages potential clients to explore our services.

Qualifications

We're more interested in your creative abilities and portfolio than your formal education or years of experience.

Ideal candidates will demonstrate:

• A strong portfolio of original social media graphics and content.
• Proficiency with Canva and established brand kits.
• Excellent written communication and caption-writing skills.
• Experience creating and editing short-form video content.
• Familiarity with Facebook and Instagram scheduling tools.
• Strong visual judgment, creativity, and attention to detail.
• Ability to work independently, meet agreed deadlines, and incorporate feedback.
• Professional judgment and respect for confidentiality.

Experience marketing healthcare, professional services, or premium brands is a plus but not required.

Working Relationship

This is a remote, project-based independent contractor position, open to U.S.-based applicants.

Compensation is $400–$500 per month, depending on the agreed deliverables and experience.

We provide the overall marketing direction, brand standards, existing assets, and content approval. You will be responsible for independently producing and delivering the agreed work.

We're interested in developing an ongoing working relationship with the right person.

How to Apply

Please submit:

1. A portfolio showing examples of social media graphics, captions, and any Reels you've created.
2. A brief explanation of your creative approach and how you would adapt to our brand.
3. Your experience working with existing Canva Brand Kits.
4. Your proposed monthly fee within our $400–$500 budget.

Learn more about our organization at https://innercirclementalhealth.com.