Inflow is an established agency with a 17 year track record of providing top-tier results to our clients. Our team is our greatest asset and we strive to recruit and retain the best in the business. Our goal is to build an all-star team of passionate digital marketing experts who continue to push the bar higher and help each other become the best digital marketers in the industry so we can provide clients unparalleled results and service.

Business Development Representative: Senior Living Marketing (Remote, US)

Inflow's Senior Living Industry brand, Harbour Light Digital helps communities fill rooms with qualified leads from search, paid media and their website.

In the Business Development Representative role, you'll be the first voice many operators hear from us. Your job is to reach owners, executive directors and sales leaders and earn 60 minutes for a free Growth Audit.

Duties and Responsibilities

Prospecting & Research

• Build and maintain target lists of senior living operators, owners and sales leaders using online research, state licensing data, and industry sources
• Research each community before outreach: recent openings or ownership changes, leadership changes, and online visibility against nearby competitors
• Prioritize accounts by fit

Outreach

• Make 40+ outbound calls a day in focused call blocks, supported by personalized email and LinkedIn outreach
• Run multi-touch sequences with persistence and professionalism, following up until you get a clear yes or no
• Navigate corporate gatekeepers to reach the right decision maker
• Handle common objections ("we already have an agency," "we're full," "no budget") with curiosity and confidence

Qualification & Booking

• Qualify prospects against defined criteria: decision-making authority, community size and occupancy need
• Book qualified Growth Audit meetings on the sales leader's calendar
• Confirm every meeting and reschedule no-shows
• Hand off a clean brief before each meeting: who they are, what they said and why now

Pipeline & Reporting

• Log every call, email and outcome in the CRM the same day
• Own a weekly scorecard: dials, conversations, meetings booked, meetings held and meetings qualified
• Bring patterns from the phones to weekly reviews: objections heard, messaging that lands and segments that convert

Industry Knowledge

• Learn the language of senior living: census, move-ins, inquiry-to-tour, lease-up
• Stay current on occupancy trends, industry news and competing agencies
• Support pre- and post-conference outreach around events such as SLEC, SMASH and the Senior Housing News Sales & Marketing Conference

Qualifications

Required

• 1+ year in a phone-heavy outbound role: BDR/SDR, digital marketing sales, appointment setting
• A track record of hitting activity and meeting targets, with numbers you can cite
• A clear, confident, phone presence and comfort calling executives
• Resilience: you treat "no" as information and pick up the phone again
• Strong written communication; your emails are short, specific and personal
• Self-directed and organized in a remote environment; you work from a daily plan
• Coachable: you apply feedback quickly
• Accurate, same-day CRM logging

Skills & Tools

• CRM experience: HubSpot similar
• Prospecting tools: LinkedIn Sales Navigator, Apollo, ZoomInfo
• Google Workspace and calendar scheduling tools
• Enough understanding of digital marketing (search, paid ads, websites) to speak credibly about the audit

Nice to Have

• Experience as a senior living sales counselor, move-in coordinator
• Healthcare, home care or hospitality sales experience
• Agency or marketing-services sales experience
• Experience booking meetings for an executive

What Success Looks Like

• 30 days: confident on the pitch and top objections, dialing daily, 2 qualified meetings held
• 60 days: full daily activity, 4 qualified meetings held
• 90 days and beyond: 8+ qualified meetings held per month

Compensation

• Base $22/hour (~$45,000 annual full time)
• $150 per qualified meeting held for meetings 1–12 each month; $225 each from meeting 13+
• $500 for every client you source who signs
• Guaranteed incentive pay during months 1–2 while you ramp
• On-target earnings around $79,000, uncapped earning potential

Perks & Benefits

• Paid vacation and sick days
• Health and wellness budget (up to $65/month)
• Monthly internet stipend
• Remote work