Impulse Creative GTM Strategist Remote · Full time

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At Impulse Creative, we help companies Grow Smarter. How does a company Grow Smarter? It's a simple question, without a simple solution, and we couldn't stop thinking about it. Does smarter growth require better operations? Better strategy? Better execution? We believe moving quickly and scaling up requires a combination of all three. We also believe maximizing revenue growth requires assessing the entire customer lifecycle, from original acquisition through renewals, and reducing friction every step of the way. We're building a team of wayfinders to help our customer navigate their way to smarter growth for their organization. Join us today!

Core Responsibilities

• Unified Revenue Strategy: Build and lead actionable go-to-market strategies that align marketing, sales, and service teams. You will ensure that goals are shared across departments and that the "hand-off" between teams is frictionless.
• Strategic Leadership: Lead the onboarding and discovery phase for new clients, translating their complex business goals into a clear, actionable roadmap. You prioritize human adoption and clear processes before technical configuration, ensuring technology enables the strategy rather than dictating it.
• Client Success: Co-manage large projects/retainers (potentially alongside a CSM) or act as the primary lead on key accounts. You are the trusted advisor who isn't afraid to provide candid, strategic guidance.
• HubSpot & AI Enablement: Guide clients on leveraging HubSpot to its fullest potential. You are "AI-Native," actively training clients and internal teams on how to use AI tools to scale their efforts and uncover deeper data insights.
• Multi-Channel Execution: Develop and execute high-level concepts across multiple channels (Email, Web, Social, Video) to help clients achieve strategic outcomes.

Day-to-Day Responsibilities

Strategy & Client Management

• Set big-picture business growth goals and define OKRs that drive accountability across the client's entire revenue team.
• Scope ongoing client deliverables and manage "out of scope" requests effectively.
• Create buyer personas, ICPs, and lifecycle messaging strategies that address every stage of the buyer's journey.
• Organize and lead cross-functional meetings to ensure alignment between client sales/marketing teams.

Technical & RevOps Execution

• Support the implementation of revenue-focused systems (CRM, Marketing Automation, Sales Analytics), ensuring they act as a single source of truth.
• Monitor and report on full-funnel metrics: Conversion rates, CAC, LTV, and revenue attribution.
• Create and maintain standardized documentation (Playbooks, SOPs) to ensure process consistency and scalability.
• Assist in data analysis to identify revenue trends, friction points, and opportunities for improvement.

Inbound and Omni-Channel Marketing Tactics

• Oversee the editorial calendar and production of assets (blogs, whitepapers, webinars).
• Turn strategy into tactics by building assets for inbound campaigns: Email nurtures, landing pages, and content offers.
• Execute Performance Marketing (Paid Media) campaigns (Google Ads, Social) and manage budgets.
• Continually test and improve the marketing machine via A/B testing and keyword research.

Key Competencies

1. Strategic Marketing Execution

• Content Strategy & SEO: Ability to guide high-level content strategy, understanding keyword research, and SEO/AEO best practices to drive organic growth.
• Lifecycle Marketing: Experience building segmentation-level messaging and nurturing strategies that move leads through the entire funnel.
• Campaign Orchestration: Skilled in coordinating complex, multi-channel campaigns (Email, Social, Paid) from ideation to analysis, ensuring consistent messaging across all touchpoints.

2. The RevOps Mindset

• Ability to see the big picture and understand how a change in marketing impacts sales and service.
• Silo-Breaker: Proactively identifies and removes friction between departments.
• Process-First: Understands that tools are only as good as the processes they support.

3. AI-Native

• Must be able to incorporate AI concepts and tools into client strategies.
• Uses AI not just for content generation, but for predictive data analysis, workflow automation, and operational efficiency.

4. Deep HubSpot Expertise (Multi-Hub)

• Must-Have: Deep experience across multiple HubSpot Hubs (Marketing Hub, Sales Hub, ServiceHub, ContentHub, DataHub).
• Ability to guide clients on day-to-day use, optimization, and training.
• Relevant HubSpot certifications are required.

5. Analytical & Data-Driven

• Strong analytical skills with the ability to work with data to identify trends.
• Familiarity with revenue metrics (KPIs) and the ability to explain them to non-technical stakeholders.

6. Project Management

• Highly organized and detail-oriented.
• Ability to keep projects moving forward and manage multiple client retainers simultaneously.

Required Education & Experience

• Experience: 3+ years of Multi-Hub HubSpot Usage in-house or agency marketing/RevOps experience.
• Agency Experience: Strongly preferred.
• Tools: Hands-on experience implementing inbound marketing campaigns and RevOps architecture using HubSpot.
• Soft Skills: Excellent communication skills; comfortable presenting to C-level executives; eager to solve new problems every day.