Improvifi, LLC Business Development Manager Remote · Full time Company website

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Improvifi is a fast-growing fintech SaaS company transforming how home improvement contractors offer financing to their customers. Through a streamlined platform, we provide contractors with the tools, training, and support needed to close more deals, increase project sizes, and grow their businesses. Our approach is simple: make financing easy, accessible, and effective. By combining technology with hands-on support, Improvifi empowers contractors to compete at a higher level while delivering better solutions to their customers. As a fully remote company, we are building a high-performance team focused on growth, innovation, and results. At Improvifi, every team member plays a direct role in shaping the future of the business and driving meaningful impact.

Job Title: Business Development Manager

• Location: Remote
• Department: Sales
• Reports To: Director of Operations
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Position Summary

• The Business Development Manager (BDM) at Improvifi is responsible for driving new business growth by managing the entire sales process—from lead generation to closing. This role is consultative, relationship-driven, and results-oriented. You will identify high-potential home improvement contractors, conduct compelling sales demos, and guide prospects toward becoming successful Improvifi partners.

Role Objective

• To drive new business growth for Improvifi by managing all sales-related activities including prospecting, demos, follow-ups, pipeline management, and relationship building.

Key Responsibilities

Prospecting & Lead Generation

• Research and identify qualified home improvement contractors
• Build and manage outbound lead lists (cold, warm, referrals)
• Use Social Media, phone, email, events, and partner channels to generate interest
• Qualify prospects based on need, timing, and readiness
• Enter all leads and notes into CRM with complete context
• Re-engage inactive accounts after 60+ days of inactivity
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Outbound Outreach & Follow-Up

• Execute daily outbound outreach via calls, email, and DMs
• Follow Improvifi’s lead nurture and re-engagement campaign flows
• Use sales frameworks and objection handling frameworks effectively
• Track all outreach activity in CRM with accurate logs and reminders
• Set and confirm sales demo appointments

Sales Demos & Presentations

• Deliver engaging Zoom demos tailored to the contractor’s business type
• Present Improvifi’s lending platform, training resources, and support tools
• Use proven frameworks such as "The Seven Steps to Offer Financing" and “Amazon Easy”
• Reference SKOOL and relevant case studies or success stories
• Handle objections professionally and outline next steps clearly
• Set follow-up calls or meetings post-demo
• Flag high-conflict, rude, or fraudulent interactions for review by Sales Leadership

Pipeline & Deal Management

• Manage sales opportunities through clearly defined CRM stages
• Log detailed notes and next steps after every conversation
• Ensure every lead has an upcoming action item scheduled
• Participate in monthly progress reviews with Sales Leadership

CRM Notes & Activity Tracking

• Maintain full records of all sales activity, communication, and lead status
• Tag contacts appropriately (e.g., TopRep25, TAMKO, Trade Type)
• Keep statuses accurate: Interested, Not Now, Ghosted, Closed-Won
• Ensure no lead is left behind or overlooked

Sales Growth Strategy

• Identify trends across verticals (HVAC, Roofing, Garage, etc.)
• Share real-time feedback from the field regarding objections and friction
• Experiment with new offers, pitches, and follow-up techniques
• Leverage social media platforms (Facebook, LinkedIn) to build awareness, network, and drive referrals

Qualifications

• 2+ years of B2B sales experience preferred (preferably in SaaS, fintech, or home services)
• Proven success managing a full sales cycle, from outreach to closing
• Strong understanding of CRM systems and pipeline tracking
• Exceptional written and verbal communication skills
• Self-motivated, organized, and performance-driven
• Comfortable working remotely and independently

Compensation & Benefits

• Uncapped commission
• Career advancement opportunities within a fast-growing team