The Senior Director / Executive Director, Brand Lead, NXC-201 will lead and be responsible for developing the brand strategy, brand identity, product positioning and integrated marketing across healthcare professional, patient and caregiver audiences. This role will shape how we communicate the value of NXC-201 and address the needs of the physicians, treatment centers and patients involved in the treatment journey.

Initial success will be measured by establishing compelling product positioning, brand identity and creative campaign. Longer term, this role will lead launch execution, oversee omnichannel marketing, evolve the brand as customer needs and market conditions change and build a lean, focused and nimble brand team.

This role will be primarily focused on the US market though, at times, may contribute to evaluation of ex-US market potential. Success requires a leader who combines strong commercial judgment with hands-on execution, works with a high degree of autonomy and builds effective partnerships across a lean commercial organization.

What You Will Do

Establish Brand Strategy and Positioning

·        Develop the US brand strategy, positioning, messaging and creative concept for NXC-201, informed by customer insights, clinical evidence and the anticipated treatment landscape

·        Lead creative agency selection and oversee agency partner efforts, budget and execution

·        Partner with Insights and Medical Affairs to understand the patient journey, referral patterns, treatment decisions and barriers to care while maintaining appropriate functional roles

·        Translate market research and competitive intelligence into clear strategic choices and prioritized marketing plans

·        Contribute commercial insights to evaluation of ex-US market potential as needed

Build Integrated Marketing Capabilities

·        Lead development of personal and non-personal healthcare professional, patient and caregiver marketing programs and materials for launch

·        Develop the content and channel strategy across field, digital, congress and other customer engagement channels

·        Build and lead a small marketing team, including an anticipated omnichannel marketing lead, with clear priorities and accountability

·        Manage agency partners and marketing vendors to deliver high-quality work on time and within budget

·        Partner with Medical, Legal and Regulatory colleagues to ensure materials and activities undergo appropriate review and comply with applicable requirements

Drive Brand Launch Readiness

·        Partner with Sales Leadership and Commercial Operations to develop field tools, training and coordinated customer engagement plans

·        Coordinate with Payer Marketing and Site Activation & Patient Services to align brand activities with access strategy and the provider and patient experience

·        Partner with the commercial strategy and launch excellence lead on cross-commercial dependencies, milestones and overall launch planning

·        Identify brand readiness risks early and lead cross-functional mitigation planning

Manage Brand Performance and Investment

·        Own the brand marketing budget, agency scopes and allocation of resources; contribute to consolidated commercial budget planning

·        Define meaningful measures of marketing effectiveness and use customer insights and performance data to improve execution

·        Partner with Insights and Commercial Operations on brand performance reviews, demand assumptions and forecast inputs

·        Adapt the brand plan following launch based on customer feedback, market developments and business results

Qualifications

Education and Experience

·        Bachelor's degree required; advanced degree (MBA, PharmD or equivalent) preferred

·        10+ years of progressive experience within the biopharmaceutical industry

·        Hematology/oncology marketing experience required; cell therapy experience preferred

·        Direct experience leading or materially contributing to a US biopharmaceutical product launch required

·        Demonstrated experience developing product positioning, brand strategy and integrated marketing campaigns

·        Demonstrated success leading complex cross-functional initiatives and managing strategic external partners

·        Experience in emerging biotechnology or launch-stage organizations preferred

Capabilities

·        Strong understanding of hematology/oncology markets and the healthcare professional, patient and caregiver audiences involved in treatment decisions

·        Ability to translate complex clinical information and customer insights into clear, differentiated and appropriately supported brand communications

·        Strong agency management, marketing planning and budget management skills

·        Demonstrated ability to translate strategy into execution in fast-paced, resource-constrained environments

·        Proven ability to influence cross-functional teams and lead through a high degree of autonomy

·        Excellent communication, relationship-building, analytical and problem-solving skills

·        High degree of ownership, initiative, accountability and intellectual curiosity

Distinctive Strengths

·        Equally comfortable developing strategy and personally executing the work required to deliver results

·        Collaborative, low-ego leader who can work across functions to achieve shared goals

·        Thrives in ambiguity and enjoys building new capabilities from the ground up

·        Able to prioritize effectively, manage a team and deliver through agencies and external partners

·        Motivated by the opportunity to help bring a potentially transformative therapy to patients with significant unmet need

Location and Travel

US-based, remote

Ability to travel up to 25% as required

About Immix Biopharma

Immix Biopharma is committed to harnessing the immune system through innovative cell therapies and other modalities to deliver widely accessible cures. Patients are waiting.

Our lead asset, NXC-201, is a differentiated BCMA-directed CAR-T therapy being developed for relapsed/refractory AL amyloidosis—an area of critical unmet need. We are advancing rapidly toward potential approval and launch, with the goal of bringing a transformative therapy to patients.

We are guided by three core values: Intelligence, Integrity, and Initiative. We are building a team of thoughtful, driven individuals who are motivated by the opportunity to make a meaningful impact for patients and to help define the future of our company.