HYRBA Marketing Coordinator, Staff Lead (Outer Sunset, San Francisco) SAN FRANCISCO, CA · Full time

We are seeking an outgoing and passionate Marketing Coordinator, someone who is looking to be part of the team at our first cannabis retail marketplace in San Francisco. The Marketing Coordinator will be responsible for creating and implementing marketing strategies to promote our products and services. This role will involve implementing marketing strategies to drive traffic and increase sales, providing guidance and support to team members, and collaborating with other departments to ensure the smooth operation of the organization. This role will involve market research, creating marketing materials, managing e-mail and text campaigns, producing content for social media platforms, managing and organizing promotional events, and analyzing data to determine the effectiveness of marketing efforts. As a Staff Lead, the Marketing Coordinator will also be responsible for overseeing and coordinating the work of a team of employees, ensuring that all projects and tasks are completed on time and to the highest standard, and opening / closing of the store as needed. This role will involve managing schedules, providing guidance and support to team members, and collaborating with other departments to ensure the smooth operation of the organization. Must have the ability to solve problems, listen well, and communicate effectively with various audiences. This position works directly with the HYRBA leadership team to meet financial forecasts and drive both short and long-term company growth.


Job Duties:

  • Coordinate with other departments to ensure that work is completed efficiently and effectively.
  • Identify training needs and develop training programs for team members.  This will involve coordinating staff educations with brands.
  • Develop and maintain relationships with key stakeholders, including customers and suppliers.
  • Prepare reports and presentations on project progress.
  • Develop and implement marketing strategies to promote products or services.
  • Conduct market research to identify potential customers and target markets.
  • Create marketing materials such as flyers for specials and social media posts.
  • Manage advertising campaigns across several channels.
  • Collaborate with other departments to ensure consistent branding and messaging across all marketing materials.
  • Collaborate with brands and obtain digital media and merchandising assets.
  • Analyze marketing data and report on the effectiveness of marketing efforts.
  • Identify new opportunities for marketing campaigns and partnerships.
  • Monitor industry trends and competitor activities to inform marketing strategy.
  • Manage the company's social media presence and engage with customers on social media platforms.
  • Promote and foster an environment and culture that is focused on positive and healthy interactions.
  • Work collaboratively with the General Manager and Assistant General Manager to effectively communicate and delegate goals, tasks, and responsibilities to the team to ensure a smooth operational flow.
  • Exceed customer expectations by implementing and delivering exceptional service and training the staff to deliver the same service.
  • Drive customer retention goals and increase the number of returning customers.
  • Use, management, and maintenance of the Point of Sale (POS) system, specifically as it relates to onboarding and managing promotions and loyalty rewards.
  • Maintenance of open communication with the management team and coworkers.
  • Strategically utilize the tools and resources provided by Management to improve operational efficiency and improve cultural goals.
  • Ensure that team members adhere to organizational policies and procedures.
  • Performing other duties as assigned.


Additional Responsibilities:

  • Manage and supervise employees in the absence of a manager, providing guidance, feedback, and support as needed.
  • Drive the implementation of marketing and loyalty programs by motivating and supporting the store management team and staff to develop and implement marketing plans that meet objectives.
  • Plans, identifies, communicates, and delegates responsibilities to contractors and/or team members to maximize effectiveness of marketing and loyalty campaigns.
  • Reviews store environments and key business indicators to identify problems, concerns, and opportunities for improvement.
  • Lead with integrity, honesty, and empathy.


Skills and Experience:

  • Experience managing marketing campaigns across multiple channels.
  • Familiarity with marketing automation software and CRM tools.
  • High proficiency in communication and organization; Ability to communicate clearly and concisely, both orally and in writing.
  • Strong project management skills.
  • Experience with cannabis retail POS systems; Proficiency with Dutchie is a plus.
  • High proficiency with Microsoft Office, Adobe Creative Cloud, Google Workspace.
  • Ability to work in a fast-paced, start-up environment.
  • Possess strong communication skills, both verbal and written.
  • Performs all job functions with high attention to detail, speed, and accuracy.
  • Ability to work both independently and cohesively as a team member with co-workers.
  • Ability to handle confidential and sensitive information.
  • Working knowledge of business processes and system development.
  • Demonstrated ability to lead, motivate, and inspire a team of employees.
  • Ability to work under pressure and meet deadlines.
  • Strong problem-solving and analytical skills.


What We Offer:

  • Excellent pay and benefits package.
  • Growth and fast advancement opportunities with a growing company.
  • Positive company culture that rewards contributions to the greater goals.
  • Highly collaborative start-up environment.
  • Immediate career advancement opportunities upon opening of additional HYRBA locations in San Francisco and beyond.

Requirements and Details:

  • Work location: San Francisco (Outer Sunset).
  • Must be 21 years of age or over.
  • Travel: Occasional travel may be required.
  • Schedule: This is a highly accountable, goal-oriented position and the schedule is determined by what is required to meet objectives.


Physical Requirements:

  • Must be able to lift and move boxes and materials weighing up to 25 pounds.
  • Must be able to walk, stand, or sit for 8 or more hours.


Job Type:

Full-time, hourly.



$23.50 per hour




Employee discount.

Paid Sick Leave.

Paid Time Off.


For more information, and to apply, please contact:

William Dolan

[email protected]




HYRBA is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws.


This policy applies to all employment practices within our organization, including hiring, recruiting, promotion, termination, layoff, recall, leave of absence, compensation, benefits, training, and apprenticeship. HYRBA makes hiring decisions based solely on qualifications, merit, and business needs at the time.


Pursuant to the San Francisco Fair Chance Ordinance, we will consider qualified applicants with arrest and conviction records.


$23.5 - $23.5 per hour