Humboldt County Fair Association SPONSORSHIP SALES EXECUTIVE Ferndale, CA · Remote · Part time

Apply for SPONSORSHIP SALES EXECUTIVE

Since 1896 the Humboldt County Fair Association (HCFA) has held the annual Humboldt County Fair. The Association was formally established in December 26, 1924 as a California non-profit public benefit corporation. HCFA is governed by an eleven (11) member Board of Directors, the policy and financial policy making body for the Association, and they designate a Chief Executive Officer (CEO) responsible for implementing their direction and managing the Association's employees. The Association entered into an agreement with the County of Humboldt to manage the Humboldt County Fair and Event Center. The Association acts as the County's agent to operate and manage the Center. The Fairgrounds are located in the town of Ferndale and includes approximately 65-acres that houses exhibit buildings, livestock barns, a historic grandstand, a 1/2 mile dirt horse racing track, midway and carnival lots. Included on the property is a recreational vehicle park with 60 site hooks and dry campground facilities.

SPONSORSHIP SALES EXECUTIVE

This part-time, non-exempt position is responsible for driving sponsorship revenue for the Humboldt County Fair through year-round sales, relationship development, and account management. The Sponsorship Sales Executive cultivates and maintains partnerships with local and regional businesses, coordinates sponsor benefits and activations, and supports the planning and execution of the Fair’s annual Sponsorship Program and related events at the Fairgrounds.

This is a tiered, commission-based role designed to incentivize performance, with guaranteed minimum wage compliance and additional earning potential based on sponsorship sales.

SUPERVISION RECEIVED AND EXERCISED 

Receives direction from the Chief Executive Officer. No direct reports.  

EXAMPLES OF TYPICAL JOB FUNCTIONS (Illustrative Only) 

Management reserves the right to add, modify, change, or rescind the work assignments of different positions and to make reasonable accommodations so that qualified employees can  perform the essential functions of the job.  

KEY SKILLS & COMPETENCIES.  

Sponsorship Sales and Coordination 

⮚ Support the sale, execution, and activation of sponsorships and premium partnerships for the Humboldt County Fair and year-round events

⮚ Assist in developing and updating sponsorship sales materials, including proposals and presentation decks

⮚ Coordinate and fulfill sponsor deliverables, ensuring all contractual assets are executed accurately and on time

⮚ Serve as a point of contact for sponsors, maintaining positive relationships and supporting partner communications before, during, and after the Fair

⮚ Collaborate with internal teams, including marketing, maintenance, and custodial staff, to coordinate sponsor activations, site logistics, and event setup/teardown

⮚ Support on-site sponsorship activations, hospitality, and partner experiences during the Fair and related events

⮚Track and document sponsorship assets, contracts, insurance, and payments to ensure compliance and accurate reporting

⮚Assist in preparing post-event sponsorship reports and recaps, including documentation of fulfilled benefits and activation outcomes

⮚ Support additional sponsorship sales and marketing initiatives as needed

DESIRED QUALIFICATIONS 

⮚ Follows oral and written instructions. 

⮚ Excellent customer service and ability to work cooperatively with team members and others.

⮚ Sales and marketing experience 

⮚ Excellent customer service skills 

⮚ Motivated, outgoing and professional 

⮚ Excellent communication and presentation skills 

⮚ Organized and detail oriented 

⮚ Proficient in Google Docs and Microsoft Office Suite 

⮚ Experience with Facebook, Instagram, Twitter, Snapchat and TikTok

⮚ Ability to work independently 

⮚ Ability to handle multiple projects with varying deadlines 

⮚ Team player attitude 

⮚ Ability to work weekends as needed 

⮚ Ability to be discreet