HR Benefits, Inc. dba Portalus Director, Broker Channel Sales Remote · Full time Company website

Apply for Director, Broker Channel Sales

Portalus leverages the strength and reputation of the Washington Technology Industry Association (WTIA) to collaborate and create sustainable growth for tech companies and member associations across the country. We provide workforce solutions and business services that empower companies to gain a competitive edge, achieve their goals, and thrive.

Location: This is a remote position. Candidates must be located in Washington state.

FLSA Classification: Exempt

General Classification: Salary, Full Time, Regular

Salary Range: Expected OTE range is $125,000–$180,000, depending on relevant experience.

Benefits:  Portalus offers a comprehensive benefits package including medical, dental, and vision insurance, a 401(k) retirement plan with company match, paid sick leave in accordance with Washington state law, a flexible paid time off policy, and company holidays.

About the Role

The Broker Channel Sales Professional is responsible for developing, managing, and growing the broker distribution channel for the Association Health Plan (AHP). This role exists to drive scalable growth by increasing broker engagement, quote activity, and quote‑to‑close performance. By providing consistent, proactive support to broker partners, this position unlocks a key growth channel.

This role reports to the VP, Benefits and plays a critical part in strengthening the organization’s market presence, expanding association membership, and delivering predictable, recurring premium revenue.

Key Responsibilities

Broker Relationship Management

• Serve as the primary point of contact for broker partners.
• Maintain consistent communication with active and high‑potential brokers.
• Provide timely support, follow‑up, and guidance throughout the quoting and proposal process.
• Build long‑term broker loyalty through responsiveness, education, and trust.

Broker Recruitment & Activation

• Identify, recruit, and onboard new brokers in the target market, with an initial focus on Clark County.
• Reactivate dormant or underperforming broker relationships.
• Deliver onboarding, training, and plan education to improve broker confidence and plan adoption.

Sales Pipeline & Quote Growth

• Increase broker‑generated quote volume through proactive outreach and structured account management.
• Improve quote‑to‑close ratios by supporting brokers with plan positioning, competitive differentiation, and follow‑through.
• Track and manage broker pipelines to ensure consistent progress toward closing opportunities.

Market & Competitive Intelligence

• Gather feedback and insights from brokers on pricing, benefits, competitors, and market trends.
• Share actionable insights with internal stakeholders to strengthen plan offerings and sales processes.

Collaboration & Channel Alignment

• Partner across sales channels to support alignment and a clear, collaborative approach to business development.
• Support cross‑functional alignment with marketing, operations, and underwriting (as applicable).

Qualifications & Competencies

Required:

• 4+ years of sales, account management, business development representative experience in employee benefits, insurance, health plans, or a broker‑driven environment
• Proven success working with independent brokers or distribution partners
• Strong consultative selling, relationship management, and follow‑up skills
• Ability to manage multiple opportunities and prioritize effectively
• Active Health Insurance Producer License

Preferred:

• Experience with association health plans or group health products
• Understanding of small and mid‑sized employer markets
• Familiarity with quoting systems and CRM tools

Key Competencies

• Relationship‑driven sales approach
• Strong communication and presentation skills
• Self‑motivated and results‑oriented
• Organized, responsive, and customer‑focused
• Comfortable operating independently while collaborating cross‑functionally

Every position requires certain physical capabilities. Portalus seeks to make reasonable accommodations that enable individuals with disabilities to perform essential duties when possible. The preceding job description is not intended to describe in detail the multitude of tasks that may be assigned, but rather to provide a general overview of the expectations and responsibilities of this position. As business demands change, so may the functions of this position. Additional duties and responsibilities may be assigned.

Equal employment opportunity is a fundamental principle at Portalus. We are committed to a work environment in which relationships are characterized by dignity, courtesy, and respect. We are committed to nondiscrimination in all business operations. Women, those with non-conforming gender identities, Black, Indigenous, and People of Color are encouraged to apply.