Horison Hotels Group Marketing Director Remote · Full time Company website

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Marketing Director Job Summary

We are seeking a creative, experienced marketing director to join our growing organization. In this position, you will be responsible for the growth of our inbound sales avenues by managing marketing campaigns and developing strategies to drive traffic. You should be self-motivated and willing to implement your own ideas and creative solutions.

Marketing Director Duties and Responsibilities

• Oversee and ensure the successful deployment of marketing campaigns
• Develop strategies to generate excitement around our company and drive traffic
• Produce relevant, valuable, and engaging content for the company website and blog
• Facilitate strategic relationships and partnerships with key industry players, agencies, and vendors
• Oversee and manage marketing budget, allocate and invest funds wisely
• Measure and report performance of marketing campaigns; assess team and company goals
• Utilize a variety of acquisition channels, including content creation, curation, pay-per-click campaigns, event management, publicity, social media, campaigns, copywriting, performance analysis, etc.

Marketing Director Requirements and Qualifications

• BS/MS degree in marketing or a related field
• Proven experience in marketing and identifying target audiences
• Strong knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
• Experience in setting up and optimizing Google Adwords campaigns
• Excellent numerical skills, including utilization of metrics and processing figures with spreadsheets
• Ability to creatively devise and lead cross channel marketing campaigns that engage, educate, and motivate
• General all good taste,all including an innate sense of aesthetics, a love for great copy, and a creative, witty style of communication
• Aware of the latest trends and best practices in online marketing and measurement