High Performance Academy
Director of Marketing & Communications
Fresno, CA
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Remote
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Full time
Company website
Let’s Make Some Noise—Together At High Performance Academy (HPA), we’re here to create something big. We believe in the power of play, purpose, and potential—and we’re on a mission to ignite that spark in 1 million youth by 2030. From dynamic afterschool programs and SEL-powered summer camps to elite sports training and creative community initiatives, we build bold, joyful spaces where young people grow, belong, and thrive. We lead with heart, hustle, and humility, and we do it all as one team, united by our core values: ✨ Integrity: We show up with honesty, loyalty, and trust. 💛 Caring: We lead with empathy and kindness. 🔥 Driven: We’re always learning, growing, and working hard. 🛠️ Resourceful: We adapt, solve problems, and stay open-minded. 🤝 Team Player: We help each other win—because we’re better together.
Description
What Success Looks Like in This Role
📣 Year 1 Outcomes
- Develop and launch a refreshed brand and messaging strategy that energizes our audience and reflects our growth.
- Increase program visibility and enrollment through high-impact marketing campaigns for HPA Pathways, sports camps, and enrichment offerings.
- Build a content ecosystem—including newsletters, blogs, reports, and digital campaigns—that engages stakeholders and tells our story with heart and clarity.
- Grow HPA’s digital reach by at least 25% across core channels (social, email, web), with measurable engagement boosts.
- Establish marketing infrastructure that supports regional teams with toolkits, templates, and brand guidelines.
- Mentor and grow a high-functioning marketing team, fostering a culture of creativity, collaboration, and learning.
📊 Ongoing Outcomes
- Consistent delivery of high-quality, on-brand content that supports fundraising, enrollment, recruitment, and partnerships.
- Seamless integration of partner/sponsor marketing into broader campaigns.
- Strategic use of performance metrics to optimize content and advertising strategies.
- Clear internal alignment on brand voice, positioning, and visual identity across departments and regions.
You’ll Thrive If You...
- Are a storyteller, strategist, and systems-builder all in one.
- Love turning big ideas into tangible campaigns that spark action and drive results.
- Have 7+ years of experience in communications, marketing, or brand strategy—preferably in youth development, education, or mission-driven orgs.
- Know your way around Adobe Creative Suite, Canva, HubSpot, Google Analytics, Mailchimp, and Meta Ads (or are eager to learn).
- Bring a team-first mindset, a sharp creative eye, and a deep belief in equity, access, and opportunity for all youth.
Why You’ll Love It Here
This isn’t just a role—it’s a chance to lead with purpose and grow with a team that’s all in. At HPA, we cheer each other on. We work hard, laugh often, and believe in the power of doing good, together. You’ll have the space to lead boldly, the support to grow personally, and the opportunity to help change lives—1 million of them, to be exact.
If you’re ready to bring your passion, creativity, and leadership to a mission that matters—we can’t wait to meet you.
🎯 Apply today and help shape the voice of a movement that’s redefining what’s possible for kids across the country.
Salary
$90,000 - $110,000 per year