Hello MainlandLLC Digital Marketing Specialist Chicago, IL · Full time

Digital Marketing Specialist

Description

ABOUT MAINLAND

Born out of a need to transcend the old ideas of storytelling for the 21st century, Mainland is the one-stop shop for storytelling and amplification. We believe in a full-circle approach to creating impactful stories. Who we are is synonymous with what we do. At our core, Mainland is driven by three guiding principles to create a brand biography: people, storytelling and measurable results. We deliver better relationships, strategy, service, and results while consistently accomplishing and exceeding our clients’ expectations. 


We offer public relations, content marketing, social media, graphic design and branding, consumer brand strategy, franchise development consulting, marketing strategy and execution, advertising and experiential marketing services.  


We are the agency of choice for the Franchise Brands industry, but that’s not all! We also serve the Hospitality, Travel, Home Services, Real Estate, and Technology industries.



WHY WORK FOR US?


Are you looking for a start-up culture with the resources, stability and foundation of an established company with 15 years at the top of its field? What about an entrepreneurial environment balanced with autonomy and structure to spur creativity and new ideas?


Do you want to be challenged daily and given opportunities to grow personally and professionally? Challenging convention is at the core of everything we do. We eliminate the mindset that the status quo is enough through next-level content, creative, distribution and talent. We build teams that continually strive to get better than the day before. 


With that said, we invite you to apply even if you don’t meet every single requirement listed below. Our success starts with our people, and we are looking for people who want to grow with us!



WHO WE ARE LOOKING FOR IN AN DIGITAL MARKETING SPECIALIST


Mainland is seeking an Digital Marketing Specialist who has experience and understanding with building a digital presence. The ideal candidate is someone who will be excited by a fast-paced startup culture and are not afraid of ambiguity. 


This position will be responsible for day-to-day management of digital services (ads, social, email) projects and programs, including project planning, budgeting, resource allocation, and vendor management. 


Reporting to the Vice President of Delivery, you will partner closely with team members to ensure that we are delivering high-quality digital experiences for our clients, as well as our own brands. Success in this role requires the ability to support a performance-based mindset. 


You can expect to:



  • Focus on managing, implementing and optimizing Google PPC/Search Ads, LinkedIn Advertising and Facebook Ads
  • Retargeting Set-up and Management
  • Managing and monitoring Email Newsletters (ie: MailChimp)
  • Social Media Management (YouTube, Facebook, LinkedIn, Instagram, etc) for 3-4 clients
  • Ensure accurate and timely delivery of all projects and initiatives, while monitoring and controlling agency and client advertising spend 
  • Manage our ad presence on social media platforms
  • Actively contribute to the growth of the Mainland’s service offerings



Basic Qualifications:


  • Project Management, Program Management, and Product Management skills
  • Website management (managing team & ability to edit)
  • Coordinate digital ads (Google, LinkedIn, Facebook)
  • Coordinate social media
  • Ability to execute ad plans
  • Experience in working with different ad vendors
  • Familiarity with content marketing and/or digital marketing
  • Excellent communication and interpersonal skills
  • Bachelor's degree in related field


Bonus points if you have hands-on experience with:


  • Content Publishing platforms
  • Website Development 
  • Graphic Design
  • Setting up and troubleshooting attribution and conversion tracking
  • Client Relationship Management
  • SEO


WORKING ENVIRONMENT


  • This is a Hybrid position, with 2 days a week in the Chicago office. Some travel may be required 
  • Standard hours are 8:30 to 5:30 CST
  • Because of the confidential nature of our client work, this is not a job that should be done from a public location 
  • Employees are expected to have a dedicated work area that is free from distractions and an ability to commit to their job in its entirety the entire time working
  • Time tracking is required 
  • We have a professional dress code and behavior standards plus other requirements as detailed in our handbook 



BENEFITS


  • We pay 75% of a high-quality national PPO insurance plan plus offer voluntary dental and vision.
  • We also match the first 1% of a 401K plus 50% of the next 5%.
  • Professional Paid Time Off is given after 90 days of full-time employment (the first 90 days’ time off is unpaid), plus we have a paid holiday schedule. Professional Paid Time Off allows for open ended PTO opportunities, as long as outcomes and overall agency resource needs are met.


Mainland is proud to be an Equal Opportunity Employer. Diversity and inclusion among our teammates is critical to our success. Mainland is not able to provide visa sponsorship at this time.



Salary

$60,000 - $70,000 per year