Hello Mainland Staff Writer Chicago, IL · Full time Company website

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About Mainland (Founded 2008) Mainland is not a traditional agency. We are a growth platform built for brands that need to win, not just show up. Since 2008, we’ve operated at the intersection of content, public relations, and digital, helping companies build momentum through a system we call the Conveyor Belt: create meaningful stories, amplify them through media, and convert that attention into real business outcomes. We work with ambitious brands, especially in franchising, that want more than activity. They want results. That means everything we do is tied to a clear definition of winning, measurable outputs, and consistent execution. We move fast. We expect accountability. And we care deeply about the work. We call it Give a Shit.

Writer (Content + Editorial)

Mainland | Chicago (In-Office)

We are not looking for someone who just writes. We are looking for someone who can think, report, and tell stories that matter.

At Mainland, content is the engine. It drives PR, fuels digital, and influences real business decisions. That means every story needs to be clear, credible, and worth reading.

If you want to write high-volume, low-impact content, this is not the role.

What You’ll Do

• Write and edit articles, profiles, and thought leadership content
• Interview founders, executives, and operators to uncover real stories
• Turn insights into content that can be amplified through media and digital
• Work closely with PR and digital teams to align messaging and timing
• Manage multiple deadlines across multiple clients
• Bring ideas, not just execution

What Winning Looks Like

• Clean, compelling writing that requires minimal revision
• Strong interviews that lead to meaningful stories
• Content that gets picked up, shared, and used across channels
• Consistent output, delivered on time
• Ability to connect the story to the bigger picture

Who You Are

• You have 2–5 years of writing, journalism, or content experience
• You are comfortable interviewing people and asking the right questions
• You can write quickly without losing clarity or quality
• You are curious and know how to find the story behind the surface
• You take ownership of your work and your deadlines
• You care about getting it right

What You’ll Be Writing About

• Franchise brands and growth stories
• Founders and operators
• Business strategy and expansion
• Industry trends and insights

Tools & Skills

• Strong writing and editing fundamentals
• Interviewing experience
• Ability to manage multiple projects
• Bonus: SEO/AiSEO understanding, AP style familiarity

Why Mainland

We are building a platform at the intersection of:

• content
• PR
• digital
• and AI-driven growth

We move fast, we expect a lot, and we care deeply about the work.

We call it “Give a Shit.”