Hello Mainland Content Manager Chicago, IL · Full time Company website

Apply for Content Manager

About Mainland (Founded 2008) Mainland is not a traditional agency. We are a growth platform built for brands that need to win, not just show up. Since 2008, we’ve operated at the intersection of content, public relations, and digital, helping companies build momentum through a system we call the Conveyor Belt: create meaningful stories, amplify them through media, and convert that attention into real business outcomes. We work with ambitious brands, especially in franchising, that want more than activity. They want results. That means everything we do is tied to a clear definition of winning, measurable outputs, and consistent execution. We move fast. We expect accountability. And we care deeply about the work. We call it Give a Shit.

Content Manager

This is a full-time, in-person role based in our Chicago office. The Content Manager will be responsible for creating, managing, and executing written content across our clients and owned media platforms, including 1851 Franchise and other Mainland publications.

This role is responsible for driving the day-to-day production of content while ensuring quality, consistency, and alignment with client goals. The Content Manager will work closely with account managers, PR, and digital teams to produce content that is on-brand, on-time, and driving measurable results. This is a client-facing role, requiring strong communication, organization, and accountability.

Job Duties

Content Creation & Execution

Write and edit long-form and short-form content including articles, brand profiles, thought leadership, and SEO-driven pieces

Execute against content calendars across multiple clients and industries

Ensure all content is delivered on time and meets quality standards

Content Strategy Support

Support the development and execution of content strategies aligned with client goals

Translate client positioning into clear, effective content

Continuously bring new ideas for topics, angles, and storytelling opportunities

Account & Client Management

Serve as a key point of contact for content-related client communication

Participate in client calls, providing updates, recommendations, and insights

Collaborate with account managers to ensure alignment across deliverables

Platform & Publication Management

Publish and manage content across 1851 Franchise and other Mainland platforms

Ensure content is formatted, optimized, and aligned for performance

Maintain consistency in voice, tone, and quality across all outputs

Performance & Optimization

Track content performance and identify opportunities for improvement

Optimize headlines, formats, and topics to increase engagement and visibility

Stay current on trends in content, SEO, and AI-driven search

Desired Skills and Experience

5+ years of experience in content, editorial, journalism, or marketing

BA or BS in journalism, communications, marketing, or related field (or equivalent experience)

You are: proactive, organized, detail-oriented, and accountable

Strong writing and editing skills with the ability to adapt tone across brands

Ability to manage multiple deadlines and priorities in a fast-paced environment

Understanding of content strategy, storytelling, and audience engagement

Experience with SEO, analytics, and content performance tracking preferred

Comfortable working in a client-facing role

A strong work ethic and commitment to delivering high-quality content consistently