Hawaii Family Portraits General Manager - Family Beach Portrait Studio Waikoloa, HI · Kailua-Kona,, HI · Remote · Full time Company website

You’ll be the right-hand operator to the Owner, owning day-to-day operations and expansion for Big Island's leading portrait company.

About Hawaii Family Portraits

Hawaii Family Portraits is a photography company specializing in capturing cherished memories for families visiting the Hawaiian Islands. Our mission is to provide high-quality, professional portrait experiences that reflect the beauty of Hawaii and the unique bonds within each family. We are committed to exceptional customer service, artistic excellence, and creating a fun, stress-free environment for our clients. As a team, we deliver candid images that families will treasure for generations.

Description

General Manager & Lead Photographer


On-target earnings of $80,000 - $100,000 in your first 12 months.


We photograph visiting families and couples on the best beaches in Hawaii, and we do it at volume. We are partnered with leading resorts for exclusive session location access and a luau photography business. We need someone to run the operation the team, the resort partnerships, the schedule, and the numbers, who can also pick up a camera and shoot when the schedule demands it.


This role is about 80% running the business, 20% behind the camera. If you only want one of those, this isn't the right fit.


What you'll do

  • Lead a small team of about 10 photographers and sales staff. Hiring, training, scheduling, and coaching. You are the standard. You create the culture.
  • Own the monthly sales numbers, including session volume, average order value, and upsell conversion
  • Manage our resort partnerships across the Big Island's west side as the primary point of contact
  • Build and run the session and event schedule, including luau photography coverage
  • Personally shoot sessions, filling coverage gaps and handling VIP clients
  • Own guest experience end-to-end: response times, sales conversations, and problem resolution.
  • Manage labor cost, cost of goods, and marketing efficiency against our P&L


Compensation

  • Base salary of $60,000 per year
  • Monthly performance bonus
  • 10% commission plus tips on every session you personally shoot
  • Realistic first 12 months: $80,000–$100,000 at target KPI's


What you need

  • 3 or more years managing a team, ideally in hospitality, tourism, retail, or another seasonal service business
  • A strong portrait portfolio, specifically beach or outdoor natural light work with families and children. We will ask to see it and ask you to shoot.
  • Fast, confident Lightroom culling and editing
  • Experience owning a revenue target and being measured against it
  • Comfort reading a P&L, diagnosing why a month missed, and acting on it
  • Strong leadership skills.
  • Availability on weekends, holidays, early mornings, and evenings
  • Reliable transportation and ability to work across the Kohala Coast and Kona


Nice to have

  • Experience with GoHighLevel or a comparable CRM
  • Existing Big Island resort or activity-industry relationships
  • In-person and virtual consultative sales training
  • Experience with AI culling & editing software.


What to expect

Our seasonality is pretty extreme. July runs roughly five times the volume of February. Holidays are peak season. Summer is relentless; shoulder season is when you repair, build, and train on systems.


We're small. No HR department, no marketing team. You'll do things outside this description, and you'll have an unusual impact on how the business runs. The upside here is real, and it's tied to performance, not your time.


Salary

$80,000 - $100,000 per year