Guard Dog Security (a Skyline USA, Inc company) Social Media Growth & Partnership Manager Sanford, FL · Full time Company website

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Founded in 2009 and headquartered in Sanford, Florida, Guard Dog Security is a leading personal safety and protection brand built on a simple belief: everyone deserves to feel secure wherever life takes them. What began as a focused line of personal defense products has grown into a full catalog spanning personal protection, bear spray, personal mosquito repellent and a pipeline of new products.

Our products reach customers nationwide through major retail partners including Walmart, AutoZone, Target, Meijer, and Buc-ee's, as well as direct to consumer through our website and Amazon. Backed by more than 25 United States patents, Guard Dog continues to innovate across categories, combining smart design with everyday practicality.

We are a growing company with national reach and the energy of a team that moves fast and takes ownership. If you want to do meaningful work, see the direct impact of your contributions, and help build something at scale, Guard Dog is a place where you can make your mark.

Position Summary

Guard Dog Security is seeking a creative, results-driven Social Media Growth & Partnerships Manager  to lead the company's social media strategy, creator partnerships, and digital brand presence. This role is responsible for driving qualified website traffic, increasing ecommerce sales, and building brand awareness through engaging social media content, influencer collaborations, ambassador programs, user-generated content (UGC), and strategic partnerships.

The ideal candidate is a strategic thinker who understands how to leverage creators, influencers, and short-form video to educate customers, build trust, and convert engagement into measurable website traffic and online sales. This is not simply a content creation role—it is a growth-focused position responsible for developing scalable social strategies that directly support Guard Dog Security's ecommerce objectives.

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Essential Duties & Responsibilities

• Develop and execute social media strategies that increase qualified website traffic, brand awareness, customer engagement, and ecommerce conversions.
• Develop and lead engaging content designed to educate customers, build trust, and drive website visits and online sales.
• Manage Guard Dog Security's presence across TikTok, Instagram, Facebook, YouTube Shorts, LinkedIn, and other emerging platforms.
• Build, manage, and grow influencer, ambassador, affiliate, creator, and strategic partnership programs that generate measurable business results.
• Source, recruit, negotiate, and maintain relationships with influencers and content creators that align with the Guard Dog Security brand.
• Develop content calendars and oversee the planning, creation, and scheduling of social media content.

• Create detailed creative briefs for influencers, photographers, videographers, and internal creative teams.
• Collaborate with Marketing, Ecommerce, Sales, Product Development, Design, and Customer Service teams to support product launches, promotions, and seasonal campaigns.
• Monitor social media trends, platform updates, and emerging technologies to keep the brand competitive.
• Track and analyze key performance indicators (KPIs), including engagement, follower growth, website traffic, conversion rates, influencer performance, and return on investment (ROI).
• Maintain a structured workflow for influencer outreach, campaign management, content approvals, asset collection, and performance reporting.
• Attend trade shows, marketing events, product launches, and company events to create content and represent the Guard Dog Security brand.
• Perform other marketing and partnership-related duties as assigned.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, Digital Media, or a related field preferred.
• 3+ years of experience managing social media, digital marketing, influencer partnerships, creator campaigns, or ecommerce marketing.
• Experience sourcing, negotiating, and managing influencer, ambassador, affiliate, or UGC partnerships preferred.
• Demonstrated experience developing and executing successful TikTok and short-form video strategies.
• Strong understanding of social media algorithms, audience engagement, storytelling, content optimization, and ecommerce marketing.
• Experience with social media management, analytics, CRM, and project management platforms.
• Excellent written and verbal communication skills.
• Strong organizational, project management, and time-management abilities.
• Ability to manage multiple projects and deadlines in a fast-paced environment.
• Creative mindset with strong attention to detail and brand consistency.
• Professional attitude with the ability to work collaboratively across departments

Key Competencies

• Social Media Growth Strategy 
• TikTok & Short-Form Video
• Influencer & Partnership Management
• Ecommerce Marketing
• Content Creation & Storytelling
• Project Management
• Communication Skills
• Creativity & Innovation
• Data Analysis & Reporting
• Relationship Building
• Organization & Time Management

Physical Requirements

• Ability to sit, stand, and work at a computer for extended periods.
• Ability to occasionally lift up to 25 pounds for marketing materials, displays, or product samples.
• Ability to travel as needed for trade shows, events, influencer collaborations, and content creation.

Success in This Role

A successful Social Media Growth & Partnerships Manager consistently develops strategies that increase qualified website traffic, strengthen the Guard Dog Security brand, grow online communities, build high-performing creator partnerships, and drive measurable ecommerce sales through innovative social media, TikTok, influencer, and partnership initiatives.